CRM systems are reaching critical mass in the banking industry, according to a new survey by the ABA. Nearly half the institutions have implemented a system, and many more plan to in the next 12 months. Marketing automation, analytics and data platforms, and AI-powered marketing tools have increased substantially.

To help prevent fraud, Kish Bank, located in central in Pennsylvania, told its customers to "stop and think." It worked. From the fourth quarter of 2023 to the first quarter of 2024, following the successful conclusion of its increased fraud awareness efforts supported by the #BanksNeverAskThat campaign, Kish Bank experienced a 94% decline in customer losses to fraud.

An American Bankers Association public education campaign warning consumers about the risks of check fraud has received two awards for video and television excellence. The #PracticeSafeChecks campaign was launched last year to educate consumers on the importance of using digital options instead of paper checks, using humorous digital and video ads to communicate the need for safe checking habits.

A smart program builds trust and confidence in the acquiring institution with robust, well-timed omnichannel tactics and strategic messaging.

June 11
Webinar: Investing in Innovation: CAFE Fintech Accelerator

July 17
Virtual Conference: Women Lead Symposium

August 11 - September 5
Facilitated Training: Marketing Planning

September 15 - 17
Conference: Bank Marketing Conference
Hyatt Regency, New Orleans, Louisiana