As the industry becomes more comfortable managing the risks associated with marketing AI tools, bank marketers will continue to find efficiencies and scale.

The Mutuals Matter campaign seeks to educate the public about what separates mutual banks from other financial institutions.

There are so many financial institutions with similar names and similar promises that confusion runs rampant. Marketers do not have the luxury of going along with the status quo. They must be strategic and disciplined to differentiate and build equity and value for their bank. Here are some common branding mistakes — and ways to avoid them.

Despite regulatory changes and technology developments, small business lending is still a relationship-focused business requiring customization, localized expertise, and a nuanced understanding of risk characteristics. Results from the Federal Deposit Insurance Corporation 2024 Small Business Lending Survey reaffirm the importance of relationship based-customized lending and identify competition and regulatory challenges banks face in this space.

May 26 - June 20
Facilitated Training: Marketing in Banking

May 29
Webinar: Boost Your Brand and Bottom Line: The FBA-Endorsed Agent Credit Card Solution for Florida Banks

May 29
Webinar: CRA Self-Assessment and Data Analytics: Keys to Driving Performance

June 3
Webinar: How Marketing and Compliance Can Collaborate Effectively

June 11
Webinar: Investing in Innovation: CAFE Fintech Accelerator

July 17
Virtual Conference: Women Lead Symposium

August 11 - September 5
Facilitated Training: Marketing Planning