Along with compelling taglines and eye-catching graphics, data is critical to a bank’s marketing efforts. Accurate, timely and relevant data allows bank marketing professionals to target their efforts and ensure their goals align with those of the bank. At the same time, leveraging data can be challenging.

The pain of endless security: Banks face growing cyber threats, and increasing challenges when helping their customers stay safe while at the same time avoiding inevitable frustration. This episode of the Marketing Money Podcast discusses the friction of modern banking security and how to find the right balance.

Retail bank customer satisfaction is rising, according to a recent survey by J.D. Power. Study authors said the results may seem "counterintuitive" given the current "uncertain economic environment," however, the improvement is the result of banks’ efforts to build "more personalized, engaged relationships" that help customers to better manage their finances.

Banks are uniquely positioned to jumpstart a positive societal impact and improve the financial health of their communities.

April 17
Webinar: Reimagining Purpose-Driven Employee Volunteerism

April 23
Webinar: Your Brand, Your Network, Your Success

April 26 - May 2
School: Bank Marketing School
Emory Conference Center, Atlanta, GA

April 28 - May 23
Facilitated Training: Building Customer Relationships

May 20
Webinar: Using Storytelling to Demonstrate Community Engagement

May 26 - June 20
Facilitated Training: Marketing in Banking