The coming year has been called a "crossroads year" for the financial industry.

• The economy: inflation and rate volatility
• Increasingly sophisticated fraudsters
• An increase in risk, compliance and fraud regulations
• Mergers and acquisitions across regional and community institutions
• The ongoing battle for new deposits and maintaining the golden ratio of assets to liabilities
• Attracting and retaining younger account holders

All of these factors are creating an urgent need for banks and credit unions to provide improved user experiences, harness account holder data to deliver relevant and personalized offers, while also extending the reach of your branch through a sales and service focused digital banking platform.

What are the best strategies for financial institutions to employ as they begin budgeting for the year ahead? Data should be top of mind. Leveraging customer insights can help combat the challenges facing the financial industry now, in 2024 and beyond. Delivering speed, whether that is opening an account in under five minutes, or transferring money safely in an instant. Security also needs to be a top priority, along with building in efficiencies with the power of AI.

The 2024 Playbook gets right down to business, exploring the opportunities and challenges that lie ahead for the financial industry and delivering clear takeaways and strategies from Alkami’s experts, as well as top industry researchers, futurists and authors: Brett King, Jim Marous, Jim Perry and Ron Shevlin.

Use this guide to gain a competitive edge in this new landscape. Get started >