Alexander Group
Proudly Sponsoring ABA’s Bank Marketing Conference Power Breakfast on Monday, September 10
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Revenue growth solutions for commercial, business and retail banks.
As banks shift their go-to-market (GTM) models in response to digitization and increased competition, banking leaders are left with several questions about “how” and “how fast” to change. Balancing the pace of change, sorting the GTM options and simultaneously driving revenue growth is complex, yet mandatory, for many banks.
In the recent Alexander Group Banking Industry Survey of over 50 U.S. banking executives, data shows that there is consensus on GTM priorities. Based on banking engagements and the recent survey, the following highlights were extracted: |
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Improving sales processes, value messaging and sales tool adoption rank as prominent initiatives |
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GTM coverage investment towards new customer acquisition is now outpacing retention roles; however, hybrid hunter/farmer and x-selling models remain highly prevalent |
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Transitioning from virtual to in-person client interactions remains a challenge due to inability to resolve new team sizing and workload models |
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Product specialists and inside sales are the leading roles for leveraging growth; however, other roles still rank as significant drivers |
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Selling led by insights, compelling business cases and speed of delivery ranked highest as customer preferences |
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Join us for ABA's Bank Marketing Conference Power Breakfast on Monday, September 10 as we discuss these issues and share data from our 2022 GTM banking survey and discover Go-to-Market Trends in Business and Commercial Banking.
Can’t attend in person? We would be pleased to set-up a 30-minute call to discuss your perspectives on these key topics and provide you with additional insights from our recent Banking Industry Survey research and our project work.
Schedule a Complimentary Briefing
Follow us on LinkedIn, YouTube and Twitter |
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Alexander Group: Decades of experience growing revenue for global companies
Alexander Group provides management consulting services to the world’s leading marketing, sales and services organizations. When clients need to grow revenue, they look to Alexander Group for data-driven insights, actionable recommendations, and most importantly, results.
Founded in 1985, we’ve served more than 3000 companies around the world. This experience gives us not only a highly sophisticated set of best practices to grow revenue – we also have a rich repository of industry data that informs all our recommendations.
For more insights, download our Mobile App or visit our website, www.alexandergroup.com
Alexander Group | 8800 East Raintree Drive | Suite 150 | Scottsdale, AZ 85260 | 1-480-998-9644 |
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