Last week, PHTA hosted its Day on the Hill. More than 25 PHTA members participated in nearly two dozen meetings with their Congressional representatives and senators on Capitol Hill. PHTA was honored to have Congressman Debbie Wasserman Schultz, primary sponsor of the VGB Reauthorization Act, kick off the day with remarks and a meeting with PHTA members.

In today’s competitive environment, running a business at peak efficiency requires data. That’s why PHTA’s new Business Operations Survey has been custom-designed to provide members with crucial, up-to-date operating information that will enable them to make data-driven decisions and maximize business performance.

This valuable new PHTA benefit will enable members to run their businesses more effectively by providing:
– Timely, informative, and easy-to-understand benchmarks of the overall industry
– Ongoing and up-to-date tracking of your own company’s performance
– Comparative operating data showing how your company stacks up versus its industry peers
– Graphical depictions of the key drivers of success

Keep an eye out for the formal survey, coming next week!

Make an ongoing commitment to Step Into Swim and drowning prevention. Your involvement in our Round Up with Rowdy campaign offers a unique opportunity for your company to make a difference in the space where you work, play, and live, and deliver on your corporate values to demonstrate a commitment to your own community. We’re pleased to provide a vehicle for doing good that aligns with your greater brand message. Did you know that half of consumers are more likely to return to businesses that participate in point-of-sale fundraising?

Water features have been a part of the landscape since ancient times. Are you familiar with the world's most famous water features? Can you effectively answer questions from your clients about them? D280: History of Pools and Water Features will guide you through the world's most renowned swimming pools and water features from ancient, historical, to today's contemporary installations. We'll identify the who's who of today's most influential water feature designers and why this knowledge is necessary to relate to your clientele. D280 is being offered virtually on the evenings of May 16, 18, 23, 25 and is a required course to become a Master CBP. Register today!

With the new C201: GENESIS® CONSTRUCTION SCHOOL: Concrete Pools On-Demand, you still have the ability to ask questions and can be connected with a GENESIS® faculty member at any time to learn from top experts in their field and begin a relationship with the faculty that doesn't end when you complete the course. Learn the fundamentals of proper pool construction on your own schedule and at your own pace, with the support of the GENESIS® team!

It was a busy three days at the Western Pool & Spa Show in Long Beach, CA! Fortunate to have a corner booth at the show, we were able to attract attendees walking the aisles from multiple directions. From certifications and membership to water safety and codes & standards, we promoted it all!

The prize wheel and raffle tumbler were a hit and caught the attention of folks who may have otherwise just walked on by. With each spin we gave our spiel! Some won CPSA-branded hats, shirts, sharpies, discounts on CST or CMS classes, the quote of the day, or CPSA Director Susan Kregar's favorite joke. An experience at the CPSA/PHTA booth was one to remember! We even had people come back another day who wore our swag!

PHTA is always growing! In March, 87 companies and individuals from around the U.S., Canada, Australia, the Czech Republic, and Colombia joined PHTA. Meet our newest members and reach out to them to say hello!

PHTA's new retirement solution will provide you with access to one of the most efficient 401(k) programs in the industry. By joining our program, you’ll save valuable time, pay reasonable costs, and reduce many of the fiduciary risks involved with managing a retirement program. Get started today! Contact Venture Pacific Financial Services Managing Director Brian Brummell at bbrummel@vpisfinancial.com or (949) 421-3532.

We’re upgrading our membership directory and we need you to make sure we have the latest and greatest in your membership profile. Please upload your logo, add a company description, and update your contact information and company rosters.

The Pool & Hot Tub Alliance Mentor Match program reflects our commitment to you and your professional development. This unique online networking and career development tool helps you find, connect, and share experiences with others. Your mentor or mentee can be in the same city or on the other side of the world. Apply today to become a mentor or mentee!

Did you know? All Texas pool and spa service technicians must have a Residential Appliance Installer License (RAIL). PHTA worked with the Texas Pool & Spa Coalition (TPSC), the Independent Pool & Spa Service Association (IPSSA), and the Texas Department of Licensing & Regulation (TDLR) to create an awareness piece for the industry about the importance of having this license and how to prepare for the licensing exam.

Get the latest news on our advocacy efforts at the federal, state, and local levels, and find out ways you can get involved. Plus, get legislative alerts when there's an upcoming event or action item in your area.

The Integrated Home Competition is seeking connected swimming pool products that help customers manage their energy use. Submit your company's pool pumps by this Friday, April 7 for a chance to win! The connected pool pumps category is open to products with primary applicability in the residential sector. Products must be available for sale through retail or distribution channels serving the residential new construction and major renovation markets in the United States or Canada.

allBusiness
Email marketing can make or break a business as it walks a fine line between informing consumers when done well and annoying customers when done poorly.

Spa Retailer
Keeping detailed books allows business owners to see the long-term effects of financial decisions more easily, and owners can use them to experiment with different pricing tactics.

Spa Retailer
Clean, stocked, and organized vehicles are vital to maintaining high standards when providing at-home services to customers.

Service Industry News
Trade associations help pool and spa professionals stay in the know, network with their peers, and access exclusive benefits and discounts.