Our latest PHTA Member Deep Dive introduces you to Dave Thompson of Swimming Pool Services Inc., who turned his father's seasonal pool construction business into a year-round moneymaker thanks in part to adding and expanding departments, providing ancillary services, and developing and nurturing relationships in the industry and throughout his community. Check it out!

Be sure to take advantage of the PHTA Awards of Excellence Early Bird Discount! Submit your best work by this Friday, March 31 at 11:59 p.m. ET and automatically receive $50 off each entry. Plus, save even more with code 1FREE to get your first entry for free! 2023 is the year to submit all of your favorite projects. We can't wait to see them!

Have you been wanting to take our most popular GENESIS® course, but just haven't had the time? With the new C201: GENESIS® CONSTRUCTION SCHOOL: Concrete Pools On-Demand, you can learn whenever and wherever! Enjoy all the benefits of top-tier GENESIS® instruction without the worry of travel or time constraints. Signing up for C201 On-Demand allows you one year of access to the full course and the opportunity to revisit individual learning modules as often as you'd like. It also qualifies you to take the Certified Builder Professional (CBP) exam and earn your CBP designation. Purchase C201 On-Demand today!

There are still a few days left to register for our next two virtual GENESIS® courses that begin next week! Join Feras Irikat for D231: Color Theory and Its Application (April 3, 5, 10, 12) or Paul John Boulifard, LEED AP, for D271: Architectural Styles (April 4, 6, 11, 13) and take the next step toward becoming an Expert CBP.

Don't miss out on this opportunity to share your aquatics industry knowledge! We are accepting speaker presentation proposals for the 2023 World Aquatic Health Conference (WAHC) through this Friday, March 31. WAHC 2023 is going to be bigger and better than ever as we co-locate with PSP/Deck Expo in Las Vegas for the first time! This year, we're offering educational sessions in three tracks: Advanced Recreational Water Chemistry, Pool Management, and Water Safety. We will let you know if your proposal has been accepted by the end of April.

We’re upgrading our membership directory and we need you to make sure we have the latest and greatest in your membership profile. Please upload your logo, add a company description, and update your contact information and company rosters.

Aqualine is PHTA members' go-to source for questions and information regarding group medical benefits, general liability, auto, property, and workers compensation. They represent multiple insurance carriers nationwide that offer a variety of insurance solutions. In addition to insurance offerings, they offer 401(k) programs where companies can outsource the fiduciary liabilities of running the plan to them. They work with clients to develop specific processes and plans to keep them in compliance and help reduce their tax liability. For more information, visit aqualineinsurance.com or contact Brandon Riggs at briggs@aqualineinsurance.com or (949) 421-3522.

The Pool & Hot Tub Alliance Mentor Match program reflects our commitment to you and your professional development. This unique online networking and career development tool helps you find, connect, and share experiences with others. Your mentor or mentee can be in the same city or on the other side of the world. Apply today to become a mentor or mentee!

Get the latest news on our advocacy efforts at the federal, state, and local levels, and find out ways you can get involved. Plus, get legislative alerts when there's an upcoming event or action item in your area.

The Integrated Home Competition is seeking connected swimming pool products that help customers manage their energy use. Submit your company's pool pumps by this Friday, March 31 for a chance to win! The connected pool pumps category is open to products with primary applicability in the residential sector. Products must be available for sale through retail or distribution channels serving the residential new construction and major renovation markets in the United States or Canada.

allBusiness
A well-designed website homepage is essential to maintaining consistent ecommerce traffic.

Inc.
Despite tech layoffs continuing, the labor market has seen an additional 311,00 jobs added, particularly in the leisure and hospitality, healthcare, retail trade, and government sectors.

Hasa, Inc., a portfolio company of Wind Point Partners, announced the acquisition of Orenda Technologies, a manufacturer and supplier of professional-grade, eco-friendly specialty pool chemicals. Orenda's innovative solutions expand Hasa's product portfolio and geographic reach for recreational water treatment customers across the entire continental U.S.

AQUA Magazine
Though an outside observer may think every pool professional follows the same maintenance processes, each technician develops their own unique way of taking care of problems. CPO Instructor Rudy Stankowitz walks readers through his approach.

Pool & Spa Marketing
To meet the rising demand for pool maintenance services, technicians have been using robotic or battery-operated pool cleaners more frequently.

Pool and Spa News
The U.S. Department of Energy released its Energy Conservation Standards for General Service Lamps in early March that will affect the legality of using incandescent and halogen lights.