Our most popular GENESIS® course is now available on-demand! Learn the fundamentals of concrete pool construction at your own pace and on your own schedule with C201: GENESIS® CONSTRUCTION SCHOOL: Concrete Pools On-Demand. The on-demand version offers the same course manual and excellent instruction, with the added benefit of students being able to revisit learning modules as often as needed. It also qualifies you to take the Certified Builder Professional (CBP) exam and earn your CBP designation.

Planning to enter more than one project to the PHTA Awards of Excellence? Our early bird discount is ending soon! Submit by March 31 at 11:59 p.m. ET and automatically receive $50 off each entry.

Plus, don't forget your first entry is FREE! Enter today and show the beauty, creativity, and innovation of your work to the industry, potential customers, and beyond.

Being a PHTA member sets you apart from the competition! We encourage you to use the PHTA Member logo on your website, email signature, and promotional materials to show your customers that you are an established, trusted company with the most current knowledge, ideas, and access to the most up-to-date codes and standards. Download different versions of the PHTA logo directly from our website!

We have a full slate of GENESIS® virtual courses throughout the spring months! We kick it off next week with E245: Standards, Codes, and Ordinances (March 27 & 29) and C410: Advanced Pool Construction (March 28 & 30). Registration is still open until the day classes start! All of our virtual courses are in the evening, so you don't have to miss out on work projects during the day. Take these next steps to earn your Expert CBP or Master CBP before summer!

Whether you're eager to expand your business and offer more advanced and customized pool designs to your clients, or you're just beginning to dabble in the elements of design, we have the right GENESIS® course for you! Our virtual lineup this spring will teach you what you need to know to wow your clients and enhance your portfolio. Spend your evenings with our top-notch, award-winning instructors for the following design courses:
– D231: Color Theory and Its Application (April 3, 5, 10, 12)
– D271: Architectural Styles (April 4, 6, 11, 13)
– D265: Master Designer Methods: Kirk Bianchi, Crafting the Outdoor Space as a Living Art Form (April 17, 19, 24, 26)
– D280: History of Pools and Water Features (May 16, 18, 23, 25)

The deadline to submit your presentation ideas for the 2023 World Aquatic Health Conference (WAHC) is fast approaching! Fill out our online submission form by March 31 to be considered, and reach a wider audience than ever before as WAHC co-locates with PSP/Deck Expo in Las Vegas for the first time ever! This year, we're offering educational sessions in three tracks: Advanced Recreational Water Chemistry, Pool Management, and Water Safety. Take this opportunity to share your aquatics industry knowledge!

We’re upgrading our membership directory and we need you to make sure we have the latest and greatest in your membership profile. Please upload your logo, add a company description, and update your contact information and company rosters.

PHTA members receive a 15% discount on booth space at the International Pool | Spa | Patio Expo in November and The Pool & Spa Show in January. Contact the PHTA Member Services Team at membership@phta.org for your membership number prior to reserving space.

The Pool & Hot Tub Alliance Mentor Match program reflects our commitment to you and your professional development. This unique online networking and career development tool helps you find, connect, and share experiences with others. Your mentor or mentee can be in the same city or on the other side of the world. Apply today to become a mentor or mentee!

Get the latest news on our advocacy efforts at the federal, state, and local levels, and find out ways you can get involved. Plus, get legislative alerts when there's an upcoming event or action item in your area.

AQUA Magazine
By asking the client how they are using their pool space, renovators can understand their needs and provide the highest quality service possible.

Pool Spa and News
When preparing their company for the next stage of its life, owners must have a clear goal in mind and thoroughly research their company’s assets if they want it to reach its full potential.

allBusiness
A recent report found that most consumers regularly use social media, and small businesses can use social media marketing to grow their profits.

Pool Magazine
PHTA Strategic Partner Pentair recently appointed Jerome Pedretti as Executive Vice President and Chief Executive Officer of its Pool segment, and Greg Claffey as Group President of Pool.

AQUA Magazines
As part of the water treatment process, pool professionals are often expected to be chemists, but sometimes, questions come up that stump even experienced technicians.

Service Industry News
Recent material shortages have led to pool builders using different types of construction material, and reusable concrete forms have seen an increase in popularity.