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PHTA UPDATES
  
GENESIS® is pleased to announce its new Construction Faculty Chair, Rocky Wisley. Wisley is the owner and operator of Serenity Hardscapes LLC in Memphis, TN, which recently earned the American Shotcrete Association (ASA) Qualified Shotcrete Contractor – Wet-Mix, Level I designation.

"I'm very excited to take on this expanded role with GENESIS®, an organization that cares about the industry and cares about the people going through its programs," says Wisley. "I hope to instill in my students the value of quality-built pools and show them not only how things should be done, but that these construction principles can actually be applied to their work on a day-to-day basis."
  
In the February issue of AQUA Magazine, PHTA President & CEO Sabeena Hickman and PHTA Board Chair Charlie Claffey explain the new PHTA Pool Professionals Pipeline, a robust jobseeker education program developed to attract new talent to the aquatics industry. "This is a long-term game plan. We are fully committed to building our workforce and increasing support for this critical program, so we can provide relief to our members and ultimately continue to grow this incredible industry," says Hickman.
  
Interested in taking on a more active role when it comes to advocating for our industry? Join PHTA in DC on March 29-30 for the PHTA Day on the Hill. PHTA will schedule all Congressional meetings on your behalf, provide you with background and leave-behind materials for each meeting, and prep you in advance with material previews and a pre-event webinar. The Day on the Hill is designed to provide each attendee with a valuable experience; from those who have never been to the Hill, to the veterans who've traveled every hallway. PHTA will tailor meetings to each person to make sure your voice is used effectively. Register today!
RESOURCE OF THE WEEK
Take advantage of this handy interactive tool to help you calculate flow rate, pipe size, total dynamic head (TDH), and more!
EDUCATION AND EVENTS
  
We are pleased to announce that our two GENESIS® pre-conference courses at Everything Under the Sun in Orlando will give students CILB credits needed for licensure. Join us for E245: Standards, Codes, and Ordinances; A Builder's Guide to Proper Implementation on February 22 and/or C410: Advanced Pool Construction on February 23. Each course is 8 hours and both are required courses for the Certified Pool Builder & Design Professional Pathway.
  
Bryan Brugger and Steve Gutai from Fluidra are leading the next free CPSA webinar on February 22. This month's webinar will cover energy efficiency in your pool designs, including flow, pipe sizing, pumps, and hydraulics. This topic is relevant to all PHTA members, not just those in California! Save your virtual seat today.
  
Now is the time to earn your Certified Builder Professional (CBP) designation! Take either C201: GENESIS® CONSTRUCTION SCHOOL: Concrete Pools or C260: GENESIS® CONSTRUCTION SCHOOL: Vinyl Liner/Fiberglass Pools, both on March 1-3 at NESPA headquarters in Hamilton, NJ. Whether a pool is concrete, vinyl liner, or fiberglass, the necessities of a properly executed project remain the same. The water vessel requires correct hydraulics, proper installation, code compliance, and a desired aesthetic. GENESIS® will teach you how!
The PHTA Midwest Chapter Spring Training & Expo is taking place March 6-10 in Downers Grove, IL. PHTA and GENESIS® will be there teaching the CMS, CHTT, CST, and CPO certification courses, as well as C260: GENESIS® CONSTRUCTION SCHOOL: Vinyl Liner/Fiberglass Pools, which is a required course to earn your CBP.
  
Thinking about attending the Master Pools Guild meeting this March in Birmingham, AL? Come in early and take C201: GENESIS® CONSTRUCTION SCHOOL: Concrete Pools on March 20-22. Topics covered include site analysis, introductory fluid engineering, geotechnical and structural engineering that includes a review of difficult sites, shotcrete, waterproofing, tile, interior finishes, coping, and concrete decking. C201 always sells out early, so register soon to save your spot!
  
Join PHTA and the California Pool & Spa Association (CPSA) on March 22 at Skylinks Long Beach for the CPSA Golf Tournament. Space is limited! Join us the day before the Western Pool & Spa Show begins. Treat your staff and invite your customers for a fun day of golf and fun! Sponsorship opportunities are also available.

 

 
MEMBERSHIP
PHTA is always growing! In January, 82 companies and individuals from around the U.S. and Canada joined PHTA. Meet our newest members and reach out to them to say hello!
  
Nominations for CPSA members to serve of the 2023-25 CPSA Board of Directors is open. For more information regarding serving on the board, please contact Susan Kregar at skregar@phta.org or call (602) 619-2129. To submit your nomination, fill out the application form and be sure to check the 'Chapter/CPSA Board of Directors' box under the Interest section. The deadline has been extended to February 13!
The San Diego Chapter is hosting a meeting next Thursday, February 16 at Elijah's Restaurant from 6-9pm PT. RSVPs are required.
See the full schedule for the San Diego Chapter's 2023 training series. Get up to date with the manufacturers of the products you use most. Every attendee receives 2 free cases of chlorine from Alpha Water. Lunch is provided! Only 25 seats per training.

 

Even though we build pools, that doesn't mean we can't help build houses! Support Habitat for Humanity Tucson's Pool Industry Build on Saturday, February 25 from 7:30am-1pm in Tucson. Invite your colleagues! Water and snacks will be provided. Construction experience not required.
  
Do you live or work in Texas? If so, please take a few moments to complete our brief, 10-question survey about the Texas Pool & Spa Coalition (TPSC). PHTA is conducting this survey to better understand how we can service the industry, our Texas members, and Texas pool companies in general. We appreciate your participation! The deadline to submit your answers is February 28.
  
As a PHTA member, your company is eligible to receive exclusive discounts and customized pricing with the leading transportation providers in the industry. PHTA partners with UPS®, UPS Freight®, YRC (Yellow Transportation & Roadway), and Estes. Whether shipping an envelope or a truckload, these carriers can provide a solution. To sign up, visit www.savewithups.com/apsp or call 1 (800) MEMBERS (1-800-636-2377), M-F, 8am – 6pm EST.
  
The Pool & Hot Tub Alliance Mentor Match program reflects our commitment to you and your professional development. This unique online networking and career development tool helps you find, connect, and share experiences with others. Your mentor or mentee can be in the same city or on the other side of the world. Apply today to become a mentor or mentee!
STANDARDS AND CODES
PHTA is inviting public review and comments on the reaffirmation of ANSI/APSP/ICC-8 2004 (R2013) American National Standard for Model Barrier Code for Residential Swimming Pools, Spas, and Hot Tubs (published in ANSI Standards Action February 3, 2023; public review deadline March 20, 2023). Public review is an important part of the American National Standards Institute (ANSI) standards consensus development process. For more information, contact standards@phta.org.
PHTA has issued a call for participation on the Standards Consensus Committee (SCC), PHTA's official consensus voting body. The SCC is responsible for reviewing and voting on all pool, spa, and hot tub standards to be approved by the American National Standards Institute (ANSI). Submit an application today!
Calling all stakeholders interested in PHTA-16 Standard for Suction Outlet Fitting Assemblies (SOFAs) for Use in Pools, Spas and Hot Tubs! We're looking for subject matter experts to participate on the PHTA-16 Standard Writing Committee. This standard establishes materials, testing, certification, and marking requirements for new or replacement fully submerged drain covers for use in any body of recreational water. This standard is the U.S. Consumer Product Safety Standard referenced in the Virginia Graeme Baker Pool and Spa Safety Act (VGBA).
ADVOCACY
Get the latest news on our advocacy efforts at the federal, state, and local levels, and find out ways you can get involved. Plus, get legislative alerts when there's an upcoming event or action item in your area.
FOR YOUR BUSINESS
AQUA Magazine
Any retailer with a showroom should constantly be thinking about how they can modernize its appearance.
Spa Retailer
Drip email marketing is an invaluable way to build trust between retailer and customer, but retailers need to approach this type of campaign with a strategy in place for it to be effective.
Pool & Spa Marketing
Training staff on how to suggest products and upsell items is a valuable investment that will increase accessory sales.
INDUSTRY NEWS
AQUA Magazine
Like with variable-speed pumps, California’s Air Resources Board is leading the campaign to eliminate natural gas pool heaters.
Spa Retailer
In the face of economic turmoil and the European energy crisis, heat pumps have emerged as an alternative for heating pools that can save money in the long-term.
Service Industry News
Cyanuric acid tablets play a vital role in outdoor pool maintenance, and techs should understand the basic chemical reactions taking place.

UPCOMING EVENTS
8
Feb 2023
 
February 8-11
Houston, TX
24
Feb 2023
 
February 24-25
Orlando, FL
1
Mar 2023
 
March 1-3
Hamilton, NJ
Co-hosted with NESPA
1
Mar 2023
 
March 1-3
Hamilton, NJ
Co-hosted with NESPA
8
Mar 2023
 
March 8-10
Downers Grove, IL
Co-hosted with PHTA Midwest Chapter
22
Mar 2023
 
March 22
10:30am - 5pm PT
Long Beach, CA
23
Mar 2023
 
March 23-25
Long Beach, CA
29
Mar 2023
 
March 29-30
Washington, DC
1
May 2023
 
May 1-4
6-10 p.m. ET
Virtual