PHTA was cited in the December 20 issue of The Wall Street Journal. Thank you to Pkdata, Inc. for providing PHTA with this statistic on the number of new residential inground pools constructed in the U.S. in 2021.

The 2022 International Pool | Spa | Patio Expo™, co-located with Deck Expo (PSP/Deck Expo) concluded its 65th annual event. The excitement from the show floor was palpable with an over 40% increase in professionals in attendance from last year. The event, put on by Informa Markets, the Pool & Hot Tub Alliance (PHTA), and the North American Deck and Railing Association (NADRA®), was November 15-17 at the Las Vegas Convention Center. With over 10,000 registered professionals, the event connected notable and emergent brands with thousands of buyers, while providing ample networking opportunities and a full range of education led by renowned industry experts.

Do you need to earn a few more CEUs before December 31? Our PHTA On-Demand education is available 24/7. We have more than 50 courses across 10 subject areas, from construction and design to water quality and safety. Log in and learn today!

The PHTA Leadership Certificate Program Powered by Cornell University begins January 9! This mix of on-demand education + live virtual sessions with Cornell professors will help you develop and enhance the soft skills any great leader needs to successfully manage employees and run a business. Limited seats available! Register today to get your 2023 off to an amazing start.

Is your PHTA certification up for renewal at the end of 2022? Applying for recertification takes just four simple steps:
1. Complete the appropriate recertification form for CBP/Advanced CBP/Expert CBP/Master CBP or CMS/CST/CHTT/CSP/CPI. For information on CRP, email certification@phta.org.
2. Provide documentation to show 24 continuing education hours have been acquired.
3. Submit these items with the recertification fee.
4. Receive a certificate for an additional three years. (Note: Applications received without all 24 continuing education hours will be considered incomplete and will not be accepted.)

Planning to attend the Pool & Spa Show in Atlantic City next month? PHTA and GENESIS® are offering the courses you need to become certified before the 2023 busy season begins. PHTA is teaching CPO, CHTT, CMS, and CST certification courses, and GENESIS® is teaching C201: GENESIS® CONSTRUCTION SCHOOL: Concrete Pools and D265: Master Designer Methods: Kirk Bianchi, Crafting the Outdoor Space as a Living Art Form, both of which lead to different levels of the CBP Pathway. Don't forget to add one of this pre-conference courses to your conference registration!

GENESIS® is offering E211: Fluid Hydraulics for Pools & Spas at the Southwest Pool & Spa Show, February 8-9 in Houston, TX. This is the only live, in-person E211 we have scheduled before the busy summer season, so take advantage of this opportunity to learn from the best and meet more of your fellow pool builders. E211 is a required course to become an Advanced CBP.

GENESIS® is returning to Everything Under the Sun Expo in Orlando, FL, with E245: Standards, Codes, and Ordinances: A Builder's Guide to Proper Implementation and C410: Advanced Pool Construction. Whether you're new to the industry or have decades of experience, these two courses will elevate your engineering and construction skills and set you apart from the competition. Registration is now open!

Please take a moment to check that your staff roster is up to date in your PHTA membership account! We want to make sure that all of your staff are taking advantage of the member benefits that extend to your entire company. By updating your roster with correct email addresses, your employees will receive information about key benefits and important notifications.

Diplomatic and low-cost ($22 or less per account) collection solutions! Receivables are a critical part of any business. American Profit Recovery (APR) provides PHTA members with the best, most cost-efficient solutions to receivable issues with a discount of 10% for PHTA members. APR does this without alienating customers, and offers the perfect solution to help reduce internal costs and increase cash flow. PHTA members maintain control of the entire outsourced collections process through APRweb, the fully secured, browser-based program. For further information, please contact Matt Moskowitz at (800) 711-0023 or visit americanprofit.net. 

The Pool & Hot Tub Alliance Mentor Match program reflects our commitment to you and your professional development. This unique online networking and career development tool helps you find, connect, and share experiences with others. Your mentor or mentee can be in the same city or on the other side of the world. Apply today to become a mentor or mentee!

Get the latest news on our advocacy efforts at the federal, state, and local levels, and find out ways you can get involved. Plus, get legislative alerts when there's an upcoming event or action item in your area.

Multichannel Merchant
Whether your company has a long-running customer relationship management strategy or you’re just getting started, sales tactics should be tested and optimized to close more sales.

Inc.
Health experts are worried that businesses relaxing COVID safety protocols will lead to another outbreak this winter.

U.S. Chamber of Commerce
The MetLife and U.S. Chamber of Commerce Small Business Index for the fourth quarter shows that the economy has remained steady despite high inflation.

Service Industry News
Through a simple refresher on basic physics and an exercise in common sense, pool technicians can better augment their knowledge of leak detection without costly trainings.

SpaRetailer
By using a series of automated emails sent to potential customers, business owners can reach more customers directly and close more sales.