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PHTA UPDATES
As the dust settles from the midterm elections, PHTA is pleased to provide a webinar discussing the impacts of the results on the pool, spa, and hot tub industry, and answer your questions about the upcoming 118th Congress. Join us next Wednesday, December 7 at 1:30 p.m. ET for an insider's outlook on the effects of a changing Congressional landscape and the impact a divided Congress will have on agenda-setting and legislation. Space is limited! Register today.
RESOURCE OF THE WEEK
Looking to find materials, resources, and merch from PHTA? Be sure to visit the PHTA Online Store! You'll find our ANSI Standards, training materials, manuals and workbooks, and so much more.
EDUCATION AND EVENTS
Happening today at 4 p.m. PT / 7 p.m. ET: CPSA is hosting a free webinar on how to avoid legal action when dealing with common pool construction defects. The webinar will be led by CPSA Chair Scott Cohen of The Green Scene Landscaping & Swimming Pools, Derek Downey of LegalPools.com, and Rick English of PoolInspections.com. This information will be geared towards those working in California, but everyone is welcome to attend. Registration is still open! 
  
Don't miss your chance to earn your Certified Builder Professional (CBP) certification before the end of the year! C201: GENESIS® CONSTRUCTION SCHOOL: Concrete Pools is the only program that satisfies the education requirement to sit for the CBP exam, and we're teaching C201 virtually December 5-8. Learn all of the necessary disciplines for building a structurally sound water vessel, including site analysis, introductory fluid engineering, geotechnical and structural engineering that includes a review of difficult sites, shotcrete, waterproofing, tile, interior finishes, coping, and concrete decking. There are only a few days left to register, so don't delay!
PHTA + Cornell = PHTA Leadership Certificate Program Powered by Cornell University. Through a series of four on-demand courses and two live-virtual events with colleagues and a Cornell professor, you will learn the necessary leadership and management skills needed to elevate your career. With the tumultuous times we are facing, brushing up and constantly honing these skills is necessary to stay ahead, motivate your team, and continue to drive your company to success. The first cohort starts January 9, and seats are filling up fast! Learn more and register today.
 
  
Our evening at Celebrity Cars Las Vegas was the perfect ending to a super week at PSP/Deck Expo. We would like to thank all of those who attended our 22nd Annual GENESIS® Family Reunion and Winemaker Dinner and we hope you enjoyed the food, the cars, and most of all our family reunion. It was wonderful to see so many of you!

A special thank you to our winemaker Matt and his lovely wife Erin from Three Wine Company.
  
Whether you want to relive all of the amazing times we had at PSP/Deck Expo two weeks ago, or you want to see all the fun things you missed out on, take a look through our full photo album! We have pictures from the Awards of Excellence Reception, GENESIS® Winemaker Dinner, Heritage Benefit Concert, GENESIS® and PHTA education sessions, a Step Into Swim grant presentation, and much more. Check it out!

 

 
MEMBERSHIP
Join the PHTA Southern Arizona Chapter at the DoubleTree Reid Park in Tucson on Thursday, December 8 to learn about what is new and exciting for 2023. This is a great opportunity to meet with local sales reps and reconnect with other pool professionals. There will be free education sessions on marketing, water chemistry, and water testing. Raffle and door prizes too!
  
PHTA has endorsed APPI Energy to provide data-driven procurement solutions that reduce and manage electricity and natural gas supply costs for members on an ongoing basis. Every day, APPI Energy identifies the wide range of energy supplier prices across the U.S., and the lowest prices available among many vetted, competing suppliers. To take advantage of this membership benefit program, contact Carrie Shepard at APPI Energy at (667) 330-1167 or visit www.appienergy.com.
Please take a moment to check that your staff roster is up to date in your PHTA membership account! We want to make sure that all of your staff are taking advantage of the member benefits that extend to your entire company. By updating your roster with correct email addresses, your employees will receive information about key benefits and important notifications.

 

  
The Pool & Hot Tub Alliance Mentor Match program reflects our commitment to you and your professional development. This unique online networking and career development tool helps you find, connect, and share experiences with others. Your mentor or mentee can be in the same city or on the other side of the world. Apply today to become a mentor or mentee!
STANDARDS AND CODES
PHTA is inviting public review and comments on reaffirmations of ANSI/APSP/ICC-3 2014 American National Standard for Permanently Installed Residential Spas (published in ANSI Standards Action November 18; public review deadline January 2) and ANSI/APSP/ICC-6 2013 American National Standard for Residential Portable Spas and Swim Spas (published in ANSI Standards Action November 11; public review deadline December 26). Public review is an important part of the ANSI standards consensus development process. For more information, contact standards@phta.org.
Dell Inc.
ADVOCACY
December 19 is the deadline to submit comments to the DOE regarding the recent Federal Register Notification of Data Availability (NODA) pertaining to energy conservation standards for miscellaneous gas products. Members might have interest in this rulemaking as it includes "outdoor decorative hearth products (which includes outdoor decorative fireplaces, fire pits, fire bowls, fire columns, and fire tables)..." Parties interested in joining PHTA comments should contact Justin Wiley as soon as possible. 
Get the latest news on our advocacy efforts at the federal, state, and local levels, and find out ways you can get involved. Plus, get legislative alerts when there's an upcoming event or action item in your area.
FOR YOUR BUSINESS
Inc.
While business owners need to be adaptable in the short-term during a crisis, those without a long-term plan for their company after crises will find themselves swept away by the competition.
U.S. Chamber of Commerce
New technology allows small business owners to attain customer reach that would have been impossible with newspaper and television ads.
INDUSTRY NEWS
AQUA Magazine
PHTA Strategic Partner Pentair recently launched the Pentair Pool Builder app. Learn how it got its start and what it can do for your business.
Aqua Magazine
Owners looking to grow their business need to choose between running a lean operation that relies on subcontractors or hiring in-house talent, and both have their own advantages and disadvantages.
Pool & Spa Marketing
Even though the number of pool and spa related purchases decrease in the winter, companies can make use of e-commerce to boost sales.

UPCOMING EVENTS
30
Nov 2022
 
November 30
4 p.m. PT
Virtual
5
Dec 2022
 
December 5-8
1 p.m. - 5 p.m. ET
Virtual
7
Dec 2022
 
December 7
1:30 p.m. - 2:30 p.m. ET
Virtual
8
Dec 2022
 
December 8
3 p.m. - 7 p.m. MT
Tucson, AZ
14
Dec 2022
 
December 14
4 p.m. PT
Virtual