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PHTA UPDATES
  
Olympic Gold Medalist Rowdy Gaines, PHTA Vice President of Partnerships & Development, was honored to be invited to the Skyview YMCA in North Las Vegas and present a Step Into Swim check for $7,000, to put towards the organization's swim lesson program. Joseph and Joey Vassallo of Paragon Pools and Float Like A Duck Water Safety Program were also present.
  
GENESIS® is pleased to announce its new Design Faculty Advisor, Paul John Boulifard. Boulifard, who is an Architect and LEED AP, has been a GENESIS® instructor for over two years and has taught a wide range of design courses both virtually and in-person. As the Architecture Faculty Advisor, Boulifard will be part of the GENESIS® design advisory team and is responsible for strategic contribution, curriculum development, content quality assurance, and faculty recruitment.
  
PHTA today announced it is jumping into the waters of workforce development with its Pool Professionals Pipeline, a new program designed to help its members find workers, drive awareness among today’s jobseekers, and foster long-term career progression in the pool, hot tub, and aquatics industry. Underneath the PHTA’s Pool Professionals Pipeline workforce development umbrella is its external industry awareness campaign and jobseeker website, Work in Aquatics, launching in 2023.
RESOURCE OF THE WEEK
The myPHTA Online Community is a place that empowers our members to build and expand their networks. Communities are more important than ever, in all aspects of our lives…and myPHTA lets you connect with your peers about the things that are important to you and your business. At myPHTA, we’ll celebrate victories and troubleshoot challenges. We look forward to connecting with you!
EDUCATION AND EVENTS
  
If you haven't already, now is the time to start business planning for 2023! With the PHTA Leadership Certificate Program Powered by Cornell University, you and your employees can learn the leadership skills to take your business to the next level. Whether you're C-suite or new to management, we have the right program for you. Virtual classes start with our Cornell professors on Jan. 9, and only a limited number of seats are still available. Register today!
  
We have had record-breaking attendance at our GENESIS® schools throughout the tradeshow season this fall. Don't worry, you don't have to miss out on all the action! C201: GENESIS® CONSTRUCTION SCHOOL: Concrete Pools will be happening virtually Dec. 5-8. Learn all of the necessary disciplines for building a structurally sound water vessel, including site analysis, introductory fluid engineering, geotechnical and structural engineering that includes a review of difficult sites, shotcrete, waterproofing, tile, interior finishes, coping, and concrete decking. Sign up today!
Join CPSA Chair Scott Cohen of The Green Scene Landscaping & Swimming Pools, Derek Downey of LegalPools.com, and Rick English of PoolInspections.com to learn about common pool construction defects and how to avoid legal action. This webinar is FREE and takes place Nov. 30 from 4:00 - 5:30 p.m. PT.

 

 
MEMBERSHIP
  
PHTA has partnered with Hotel Engine to offer members discounted rates on hotel stays and services. Members save up to 60% on corporate hotel rates, get intuitive search and filtering for intelligent booking, enjoy time-saving expense tracking tools and available direct bill and booking management tools, gain 24/7 access to U.S.-based customer support, and get it all without contracts, annual fees, or minimums. For more information, visit https://join.hotelengine.com/join/join-apsp or contact Brett Power at power@unapurchasing.com or (816) 668-0386.
Please take a moment to check that your staff roster is up to date in your PHTA membership account! We want to make sure that all of your staff are taking advantage of the member benefits that extend to your entire company. By updating your roster with correct email addresses, your employees will receive information about key benefits and important notifications.

 

  
The Pool & Hot Tub Alliance Mentor Match program reflects our commitment to you and your professional development. This unique online networking and career development tool helps you find, connect, and share experiences with others. Your mentor or mentee can be in the same city or on the other side of the world. Apply today to become a mentor or mentee!
STANDARDS AND CODES

PHTA is inviting public review and comments on revisions to the new PHTA/ICC-2 Standard for Public Pool and Spa Operations and Maintenance. Public review is an important part of the American National Standards Institute (ANSI) standards consensus development process. This second round is a 30-day public review, and comments are limited to the revisions printed in the November 11, 2022 edition of the ANSI newsletter, Standards Action.

Dell Inc.
ADVOCACY
PHTA is pleased to host a virtual briefing on Wednesday, Dec. 7 at 1:30 p.m. ET. to review results of the election and discuss how this may impact the pool and spa industry heading into 2023, as well as the 118th Congress which begins in January. The briefing will feature PHTA’s Federal Policy and Government Relations team, D.C. Legislative and Regulatory Services, Inc. (DCLRS). The briefing will cover the results of the election, potential impact of industry policy priorities in the next Congress, and highlight PHTA’s ongoing work to position the pool and spa industry for success in the next Congress. Space is limited, so save your spot today!
Dec. 19 is the deadline to submit comments to the DOE regarding the recent Federal Register notification of data Availability (NODA) pertaining to energy conservation standards for miscellaneous gas products. Members might have interest in this rulemaking as it includes "outdoor decorative hearth products (which includes outdoor decorative fireplaces, fire pits, fire bowls, fire columns, and fire tables)..." Parties interested in joining PHTA comments should contact Justin Wiley at jwiley@phta.org as soon as possible. 
Get the latest news on our advocacy efforts at the federal, state, and local levels, and find out ways you can get involved. Plus, get legislative alerts when there's an upcoming event or action item in your area.
FOR YOUR BUSINESS
Pool & Spa Marketing
Pool service technicians need to be well-informed of the various water tests they should conduct to ensure the safety of customers’ pools.
allBusiness
Business owners don’t need a web manager to drive traffic to their company’s website if they take simple steps to optimize it in search results.
U.S. Chamber of Commerce
Small businesses have the opportunity to maintain strong customer loyalty by personalizing each individual’s experience to help them form an emotional bond with the business.
Multichannel Merchant
Supply chain disruptions have been a bane for small and medium businesses since the beginning of the pandemic, but there are steps owners can take to minimize the impact of unexpected events.
INDUSTRY NEWS
Aqua Magazine
Pool service veterans share practical information to help new employees grow in the industry.
Service Industry News
Service professionals are in the unique position to educate pool owners on the dangers of electric shock drownings and how to prevent them.

UPCOMING EVENTS
30
Nov 2022
 
November 30
4 p.m. PT
Virtual
5
Dec 2022
 
December 5-8
1 p.m. - 5 p.m. ET
Virtual
14
Dec 2022
 
December 14
4 p.m. PT
Virtual