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PHTA UPDATES
  

PHTA prides itself on providing resources to our members to implement best practices and drive success. Towards that end, PHTA has partnered with an outside research firm to conduct a study that will help our members better understand the purchasing motivations and perceptions of pool owners and non-owners. This new Attitudes & Perceptions Consumer Study provides insights, strategies, and recommendations to drive pool and spa sales by exploring various research objectives among nearly 4,500 pool owners and non-owners. Buy your copy today!

Aqua Magazine
In an effort to save water in the face of a drought, Southern Nevada is considering placing restrictions on the size of home swimming pools. Several PHTA Nevada members share their thoughts, and PHTA Director of Government Relations Jason Davidson highlights the role the pool industry plays with water conservation during times of drought.
PHTA member Joe Vassallo of Paragon Pools published an open letter to the Home Depot in response to their negative stereotype of a pool builder in a new commercial. Vassallo's letter highlights the importance of education, licensing, standards, and other aspects of the pool industry that this commercial failed to capture. You can read the letter on Pool Magazine's website.
RESOURCE OF THE WEEK
  
The 2021 PHTA Market Report, prepared by Pkdata, offers more than 70 pages of information and statistics on the residential inground and aboveground markets, labor, equipment and raw materials, hot tub sales, and more. This useful resource is FREE for members. Download your copy today!
EDUCATION AND EVENTS
Join the California Pool & Spa Association (CPSA) and the California Contractors State License Board (CSLB) for a free webinar on Wednesday, Oct. 26 at 4 p.m. PT as we discuss the new requirements your contract needs to remain compliant, as well as what you should do if someone files a complaint against your license.
  
Are you in Charlotte this week for AQUA Live? Stop by Booth #625 to meet PHTA staff and GENESIS® instructors, and to learn more about all the benefits you get as a PHTA member. Plus, PHTA and GENESIS® are leading several education sessions throughout the week. See you there!
  
Join us live and in person for the first time in three years! The World Aquatic Health Conference kicks off next Wednesday, Oct. 12 with the Awards & Welcome Reception. Then, the first day of education begins with the Keynote Presentation delivered by Rudy Stankowitz. If you haven't registered yet, now is your final opportunity!
  
GENESIS® is offering four pre-conference design courses at PSP/Deck Expo this November. Choose from D180: Drawing for Professionals; D271: Architectural Styles; D211: Elements of Design; or D265: Master Designer Methods: Kirk Bianchi, Crafting the Outdoor Space as a Living Art Form. Each of these courses are part of the PHTA Certified Pool Builder & Design Professional Pathway, so you can't go wrong!
  
Take a dive into the four GENESIS® courses being offered at Equip Exposition, Oct. 19-20 in Louisville, KY:
  •  Defining the Gray Area: Who Handles What Between a Designer and an Architect
  •  Pool Design Project Profile – An Interactive Discussion on Design and Construction of a Residential Vessel
  •  Incorporating Pool and Hardscape into Backyard Design Panel Discussion
  •  Dip Your Toes into the World of Pool Design and Construction
  
Attending PSP/Deck Expo this November? PHTA and GENESIS® will be there too, with a full lineup of education and events. See a schedule-at-a-glance for all PHTA and GENESIS® activities, find information on the PHTA Awards of Excellence Reception and WAVE Young Professionals Reception, get introduced to the new PHTA Breakfast of Champions, and learn more about our member programs and resources. Download the PHTA Guide to PSP/Expo, which will be updated regularly until the show starts Nov. 12!

 

 
MEMBERSHIP
PHTA is always growing! In September, 64 companies and individuals from around the U.S. and Canada joined PHTA. Meet our newest members and reach out to them to say hello!
Congratulations to the four PHTA members in Arizona who were awarded "Winner" or "Favorite" in Tucson's Arizona Daily Star's Readers' Choice Awards:

Omni Pool Builders & Design
Winner: Best Local Business, Best Concrete/Hardscape Installation, Best Landscape/Pool Designer, and Best Pool/Spa Builder

Patio Pools & Poolwerx
Favorite: Best Landscape/Pool Designer, Best Pool/Spa Builder, and Best Hot Tub Dealer

E-Konomy Pool Service & Supplies
Favorite: Best Hot Tub Dealer

Ambiance Pool Service
Winner: Best Pool Repair and Best Pool Service

 

  
Organizations are increasingly facing pressure to set a clear, defined sustainability plan. Whether it’s internal or external stakeholders, a push to reduce emissions, or an eye for decreased energy costs, establishing sustainability initiatives can be complex and confusing without the right guidance. Enter, APPI Energy. Our team takes a holistic approach, assessing your overall energy goals and needs before identifying the next steps in your organization's path to sustainability. Get APPI Energy's resources on developing a sustainability plan.
  
The Pool & Hot Tub Alliance Mentor Match program reflects our commitment to you and your professional development. This unique online networking and career development tool helps you find, connect, and share experiences with others. Your mentor or mentee can be in the same city or on the other side of the world. Apply today to become a mentor or mentee!
COUNCIL CORNER
The PHTA Manufacturers Agents Council will be hosting a webinar on the value and role a Manufacturer Agent plays in the industry. All manufacturers, manufacturers agents, and interested members are welcome to attend. Join us on Friday, Oct. 28 at 1 p.m. ET. Registration is free! Reserve your spot today.
STANDARDS AND CODES
  
The PHTA Recreational Water Quality Committee (RWQC) wrote an article for the October issue of AQUA Magazine about Legionellosis, where it comes from, the number of cases, the history of outbreaks, and how to control it.
Dell Inc.
ADVOCACY
Get the latest news on our advocacy efforts at the federal, state, and local levels, and find out ways you can get involved. Plus, get legislative alerts when there's an upcoming event or action item in your area.
FOR YOUR BUSINESS
  
Family swimming pools have become a statement piece for the backyard. As pools have increased in size, along with the addition of water features, there is an increased demand in flow from the pump.

Enter the Hayward TriStar XL® high performance variable-speed pump! TriStar XL is engineered as a commercial-grade pump for residential applications and delivers increased flow through its included extra-large 2.5” x 3” unions. The versatile strainer housing can detach from the pump motor, allowing for more adaptable pump configurations on complex pool pads. The oversized strainer basket also reduces the amount of time the pool owner spends on cleaning and maintenance.

This pump not only has the muscle, but it also sets the category standard for WEF efficiency ratings, boasting a rating of up to 9.9 (7.2 at 230V), through a totally enclosed, fan-cooled motor to maximize energy efficiency and provide savings to the pool owner. The TriStar XL is ENERGY STAR certified and may be eligible for local utility company rebates for the pool owner.

The pump features a user-friendly touchscreen interface that can rotate or be wall-mounted for easy access. It is also built for seamless compatibility with Hayward’s top-rate Omni automation platform to provide simplified control from virtually anywhere.
Multichannel Merchant
Out of fear of supply chain shortages, retailers may have found themselves overstocked with products they cannot sell.
U.S. Chamber of Commerce
When employees are in good financial health, they are more motivated in their daily life, and employers can take proactive steps to give them ease of mind.
Forbes
Frontline employees are the face of a retail company, and when they’re having a bad day, it shows. Owners, however, can take preventative measure to improve their experiences with customers.
INDUSTRY NEWS
Aqua Magazine
Pool techs should take care when installing a pump motor to maximize its lifespan.
SpaRetailer
Retailers can become the one-stop-shop for swim spa customers devoted to aquatic fitness by selling a wide array of accessories.
Pool Pro
Testing the water’s balance is a vital part of pool maintenance, and operators should educate clients on the Langelier Saturation Index to help them understand its importance.

UPCOMING EVENTS
5
Oct 2022
 
October 5-7
Charlotte, NC
11
Oct 2022
 
October 11
9:00 a.m.
Newport News Golf Course at Deer Run, Newport News, VA
12
Oct 2022
 
October 12-14
Houston, TX
12
Oct 2022
 
October 12
4:00 p.m. - 6:00 p.m.
Tucson, AZ
13
Oct 2022
 
October 13
4:00 p.m. - 6:00 p.m.
Phoenix, AZ
15
Oct 2022
 
October 15
7:30 a.m.
Arizona Grand Golf Resort, Phoenix, AZ
18
Oct 2022
 
October 18-21
Louisville, KY
20
Oct 2022
 
October 20
9:30 a.m. ET
26
Oct 2022
 
October 26
4:00 p.m. PT
28
Oct 2022
 
October 28
1:00 p.m. ET
29
Oct 2022
 
October 29
7:30 a.m.
Forty Niner Country Club, Tucson, AZ
12
Nov 2022
 
November 12-17
Las Vegas, NV