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PHTA UPDATES
  
We know this is a very busy time of year for pool builders and designers, so we are extending the deadline to Friday, July 15 for the PHTA Awards of Excellence program! This program is one of the largest, most renowned design competitions in the industry recognizing pool, spa, and hot tub installations. Each year, hundreds of entries showcasing beauty, creativity, and innovation are submitted by builders around the world. Now is your opportunity to become an award-winning company!
PHTA seeks to improve public health by creating a safer aquatic environment and attracting more people to aquatic exercise through education and research. The PHTA Scholarships were founded to honor public swimming pool or spa operators who have pursued further education to better protect public health. Up to two individuals can win $2,000 and up to twelve individuals can win $1,000. The PHTA Scholarship Application deadline is this Friday, July 8!
The PHTA Fellowship Program exists to encourage and support graduate students and post-doctoral fellows who focus research in areas associated with water-treated aquatic venues (e.g., swimming pools, spas/hot tubs, therapy pools, water parks, etc.). Applicants must be enrolled full-time and pursuing an advanced academic degree or a post-doctoral researcher at an academic institution. The PHTA Fellowship application deadline is this Friday, July 8. Apply today to win up to $2,000!
EDUCATION AND EVENTS
 
Looking to earn CEUs before the end of the year? WAHC gives you ample opportunity! PHTA is accredited to issue the IACET CEU, and is also recognized as a Continuing Education Accreditation Agency for Registered Environmental Health Specialists. With our five program tracks, you'll be sure to find the right educational sessions for you at WAHC.
 
If you’ve previously taken GENESIS® C201, you’re already qualified to earn your Certified Builder Professional (CBP) designation! This certification sets the standard of excellence for professional builders and is a third-party validation of your knowledge and skills, which you can use to market yourself and your business. Let us help you take the final step to becoming PHTA certified. Contact GENESIS® Concierge Lisa Ryckeley to learn more.
  
When you take C201: GENESIS® CONSTRUCTION SCHOOL: Concrete Pools, you get access to a team of expert faculty with decades of hands-on industry experience. The next virtual C201 is taking place July 25-28 with instructors Terry Brannon, Travis Bozick, Greg Andrews, Tom Dankel, Randy Dukes, and Rocky Wisley. In addition to the scheduled class time, our instructors join us an hour early each night to ensure your classroom questions are answered, discuss real-world application of the material, and show you how our team is the industry's elite. Register by this Friday to ensure you receive your course materials on time!
  
To have continued success as a pool builder, you need continuing education! With the Advanced Builder Workshop, you receive 16 hours of education in just one week. The four-night Advanced Builder Workshop teaches the advanced skills you need to build a structurally sound water vessel and will put you on the path to acquiring your Certified Master Pool Builder & Design Professional certification. The Advanced Builder Workshop begins virtually September 19.

 

 
MEMBERSHIP
PHTA is always growing! In June, 50 companies and individuals from around the U.S. and Canada joined PHTA. Meet our newest members and reach out to them to say hello!
  
Dell Technologies offers PHTA members a wide range of reliable business class technology solutions—from cutting-edge laptops, desktops, and all-in-one systems to powerful servers, award-winning monitors, and an extensive line-up of Dell branded accessories. Through this partnership, PHTA members have access to a number of valuable benefits.

To access these benefits, visit https://www.dell.com/en-us/work/lp/phta or call (800) 757-8442 to speak with a Small Business Advisor. For any additional questions around your Dell benefits, email PHTA’s Account Executive at Sidney_Duckworth@Dell.com.
Stay on top of what others in the industry are talking about. This week in the myPHTA Online Community, the newest discussions are about:
– Permit Management - Permit Solutions - Introduction
– Aboveground vs. Inground
  
PHTA is looking for seasoned industry professionals who want to give back to the industry by sharing their knowledge, experiences, and advice with another PHTA member through our unique, members-only mentoring program. Your level of commitment is in your hands – you can select your start and end dates, identify how many mentees you’d like to accept, and approve or decline requests from prospective mentees. View our Mentor Toolkit to learn more.

 

STANDARDS AND CODES
The Dr. R. Neil Lowry Grant is a $5,000 grant that honors a public health official or department who has made outstanding contributions to advance the public’s health and safe use of recreational water in pools, spas and waterparks through educational, safety, operational, and technical programs.

The grant is given in the memory of Dr. Robert Neil Lowry, a long-time member of PHTA and the Recreational Water Quality (RWQC) Committee, who influenced the pool and spa industry. For over 25 years, Dr. Lowry shared his industry expertise as a consultant to the government and private industry.

The nomination deadline is August 12! Help us recognize the great work of public health officials and departments by submitting a nomination today.
Dell Inc.
ADVOCACY
Following up their pre-publication, the Department of Energy (DOE) published a Federal Register notice of proposed rulemaking pertaining to energy conservation standards for dedicated purpose pool pump motors (DP3). DOE will accept comments, data, and information until August 22. DOE will hold a webinar on Tuesday, July 26 from 1:00-4:00 p.m. ET.

Interested persons may submit comments identified by docket number EERE–2017–BT–STD-0048, by email (DPPMotors2017STD0048@ee.doe.gov) or the Federal eRulemaking portal. Through its Energy Coalition, PHTA will be working with members to file comments on behalf of the industry. If you’d like to join the coalition, please contact Justin Wiley.
On July 19 from 9:00 a.m.-1:00 p.m. PT, the California Energy Commission is hosting a workshop on the proposed regulatory language and Staff Report for flexible demand appliance standards for pool controls. Interested parties can find more information about the workshop and proposed language through the CEC's Flexible Demand Appliance Standards Docket webpage. For more information, please contact Justin Wiley.
FOR YOUR BUSINESS
Forbes
Some knowledge can’t be taught in a textbook or course curriculum but comes from years of hands-on, real-world experience. Digitize the knowledge to enable its distribution to new generations of workers.
Inc.
A new study finds that while a majority of small-business owners expressed concern about a recession, 80% of respondents also reported feeling confident in their ability to weather it and cited the pandemic as the top reason for their confidence.
U.S. Chamber of Commerce
Data gathered after the peak of the pandemic shows that more than half of those surveyed (58%) have higher customer service expectations than a year ago. Improve your customer service by swapping out these five common phrases.
INDUSTRY NEWS
PoolPro
Simply having a pool isn’t enough to draw people to your facility. Read on for examples on how you can generate additional revenue with improvements based on offering customers the choices they want.
Pool & Spa Marketing
Prefabricated artificial rock kits for different water feature elements can help create a beautiful, cohesive backyard landscape design that’s modern and easy to build.
Pool Magazine
JC and Daniella Rodriguez recently appeared together in Pool Pro Magazine’s 30 Under Forty issue. In this interview, the couple discuss how their approach helps differentiate Element Pool Company in a competitive market.

UPCOMING EVENTS
12
Jul 2022
 
July 12-15
Dallas, TX
25
Jul 2022
 
July 25-28
6:00 p.m.-10:00 p.m. ET
Virtual
19
Sep 2022
 
September 19-22
6:00 p.m.-10:00 p.m. ET
Virtual
5
Oct 2022
 
October 5-7
Charlotte, NC
12
Oct 2022
 
October 12-14
Houston, TX
18
Oct 2022
 
October 18-21
Louisville, KY
12
Nov 2022
 
November 12-17
Las Vegas, NV