PHTA is giving you more time than ever before to enter your submissions for the PHTA Awards of Excellence. Don't wait until you're in the midst of busy season—the online submission platform is open now! Show us your best work across a variety of categories, from residential concrete pools to commercial water features and everything in between.

The CEE Integrated Home Competition rewards market leaders whose connected home solutions not only provide energy savings and load management capability, but also deliver upon consumer expectations for interoperability, reliability, and simplicity. The competition is seeking connected swimming pool products that help consumers manage their energy use and highlight connected residential pool pump equipment available for purchase in 2022. Enter your product by April 8!

PHTA now has a draft city/county decarbonization letter to assist you with advocacy to your local municipal and county council meetings to request reconsideration of a ban or ask for exemption from a ban under consideration for natural gas. The letter is formatted as a Microsoft Word document and can be downloaded from the PHTA website. You can easily repurpose and modify the letter specific to your local municipal or county council. Also available on the PHTA website is the latest decarbonization report, which you can download to find out what is happening in cities and counties nationwide and in your local neighborhood.

You have one day left to submit your presentation ideas for WAHC 2022! The World Aquatic Health Conference will be in Houston, TX, October 12-14, and we're looking forward to sharing the important and timely information that public health and aquatics officials need to know. If you have an idea for a presentation, submit your abstract by the end of the day tomorrow, March 31!

GENESIS® is hosting its first Virtual Advanced Builder Workshop. This four-night event teaches the advanced skills you need to build a structurally sound water vessel and will put you on the path to acquiring your Certified Master Pool Builder & Design Professional certification. The Virtual Advanced Builder Workshop combines E245: Standards, Codes, and Ordinances: A Builder's Guide to Proper Implementation and C410: Advanced Pool Construction. Class starts April 4!

Ready to take your design skills to the next level? GENESIS® is offering FOUR design courses, all of which are core courses for the Certified Pool Builder & Design Professional Pathway:
– D211: Elements of Design
– D231: Colory Theory and Its Application
– D280: History of Pools and Water Features
– D265: Master Designer Methods: Kirk Bianchi, Crafting the Outdoor Space as a Living Art Form

Register today!

Interested in becoming a CPO instructor, or know someone who is? We've created a handy shareable brochure with application information, requirements, timelines, and more. Help us in teaching the next generation of Certified Pool Operators!

PHTA is also working on a new marketing strategy to further promote the CPO program. Stay tuned!

Dell Technologies offers PHTA members a wide range of reliable business-class technology solutions—from cutting-edge Laptops, Desktops, and All-in-One systems to powerful Servers, award-winning Monitors, and an extensive line-up of Dell branded accessories. Through this partnership, PHTA members have access to a number of valuable benefits, like exclusive savings and access to Dell Financial Services. To access these benefits, visit www.Dell.com/PHTA or call (800) 757-8442 to speak with a Small Business Advisor.

Stay on top of what others in the industry are talking about. This week in the myPHTA Online Community, the newest discussions are about:
– WATER restrictions and a dose of truth
– Top Business Issues
– www.inspected.com
– Info on Pool Builder
– NEW PHTA Member Benefit
– Tik-Tok?
– Water restrictions coming in the west....here now!
– hello

PHTA’s unique, members-only mentoring program can help you take your business to the next level. We match you with a seasoned industry leader with a proven record of success who will guide you through solutions to your business dilemmas. With one-on-one coaching, you’ll gain new knowledge and share real-world experience that can help you to build your business and achieve long-term success. Sign up to become a Mentee today!

Pool & Spa Marketing
To prepare for the season ahead, pool and spa retailers should review their most essential software technology solutions, including e-commerce, mobile functionality, and vendor integrations, among others.

Pool and Spa News
Retailers would do well to ensure that their information is correct in online business directories. Incorrect listings can confuse customers and spread incorrect information to other online tools.

Pool and Spa News
Previously taking place primarily in manufacturing and distribution, industry observers are now seeing consolidation in the consumer-direct segments, including service firms, builders, and retailers.

Pool & Spa Marketing
Builders and designers can meet consumer expectations of a resort-style pool in the backyard by using artificial rock component systems made of cast concrete.