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PHTA UPDATES
The PHTA Awards of Excellence has three levels of awards: Gold, Silver, and Bronze. Entries are judged on a point system. The judging panel is comprised of industry professionals, as well as representatives from related fields including architecture and landscape design. Judges do not know the names of entrants; all entries are identified by number only. Show us your best work! The submission deadline for the 2022 Awards of Excellence is July 1.
 
RESOURCE OF THE WEEK
  

PHTA member companies are invited to join the Education Partner Program (EPP). EPP provides students with training options to earn the continuing education credits necessary for our certification programs. This program gives students a centralized location to help them maintain their records, as well as meets the needs of our manufacturer, distributor, and event partners.

EDUCATION AND EVENTS
  
There has been so much demand for C201: GENESIS® CONSTRUCTION SCHOOL: Concrete Pools that we added 5 more spots to next week's course at NESPA Headquarters! Sign up today to get one of the last seats.

There are only a few seats remaining for E211: Fluid Hydraulics for Pools & Spas, also at NESPA Headquarters next week.Successfully completing both courses and passing the accompanying exam will earn you the Advanced CBP certification. Make sure you're certified and licensed before busy season begins!
  
Virtual D211: Elements of Design starts Tuesday, April 12! This course is an introduction to the fundamentals of good design and will teach you how to lay out the different improvements in your projects (e.g., pool, spa, patio). We will break the fundamentals down into two categories: the Elements of Design and the Principles of Design. Once you have a good grasp of the fundamentals, you will learn how to apply them.

Looking to level up yourself and your business? D211 is a required course to become a Certified Expert Pool Builder & Design Professional (Expert CBP). Register today!

Photo: J. Brownlee Design
  
Unable to make it to New Jersey next week for C201? Don't worry! We're offering C201: GENESIS® CONSTRUCTION SCHOOL: Concrete Pools VIRTUALLY April 25-28. This program is designed to move each student through all phases of concrete pool construction in great detail, unlike anything else offered in the industry. Earn your Certified Builder Professional (CBP) designation without leaving your home or office. Sign up today!
  
The deadline to submit your presentation abstracts for the 2022 World Aquatic Health Conference is next Thursday, March 31! We're excited to hear your ideas on water and air quality, codes and standards, facility and employee management, aquatic programming, water safety, and other topics that matter to you and your fellow aquatics professionals.
This is your opportunity to share your knowledge and skills and make a difference in the careers and development of those in the pool, spa, deck, and backyard living industries. Submit your course for 2022 PSP/Deck Expo, taking place November 12-17 in Las Vegas! The submission deadline is April 15.
 

 

 
MEMBERSHIP
  
PHTA members are now eligible to save up to 30% off the everyday public web price of Lenovo’s entire product line of laptops, tablets, desktops, servers, accessories, and more! Whether you need a technology boost at work, a device to stream your favorite TV show, or a tool to help with homework, Lenovo has you covered. Plus, receive free ground shipping on all web orders and monthly limited-time special offers. Visit www.lenovo.com/us/en/m1pht.

 

  
PHTA’s unique, members-only mentoring program can help you take your business to the next level. We match you with a seasoned industry leader with a proven record of success who will guide you through solutions to your business dilemmas. With one-on-one coaching, you’ll gain new knowledge and share real-world experience that can help you to build your business and achieve long-term success. Sign up to become a Mentee today!
Stay on top of what others in the industry are talking about. This week in the myPHTA Online Community, the newest discussions are about:
– TikTok
– Water restrictions coming in the west....here now!
STANDARDS AND CODES
A virtual meeting of the PHTA Standards Consensus Committee (SCC) will be held tomorrow, March 24, from 2:00 p.m. to 3:00 p.m. ET. This is an open meeting of the ANSI consensus voting body. All attendees will need to register in advance. If you are interested or would like more information, please email standards@phta.org.
Dell Inc.
FOR YOUR BUSINESS
AQUA
Explore local Pay-Per-Click (PPC) marketing for pool companies on Google to help your company compete.
Harvard Business Review
One famous piece of business advice has been doing the rounds as we recover from the pandemic: managers should look to other industries for fresh ideas. Find out how to overcome challenges to this approach.
AQUA
Many homeowners that have pool heaters are using older, inefficient units. Embark on a heater sales program initiative by preparing ahead of time.
INDUSTRY NEWS
PoolPro
Industry experts weigh in on key areas that pool professionals sometimes forget when it comes to water clarity and water quality.
PoolPro
Commercial pool operators and managers should use these communication techniques to help dispel incorrect assumptions and prevent misunderstandings.
Pool and Spa News
Pool builders need to take the proper precautions when building in clay or expansive soils.

UPCOMING EVENTS
28
Mar 2022
 
March 28-April 1
Hamilton, NJ (NESPA Headquarters)
4
Apr 2022
 
April 4-7
Virtual
12
Apr 2022
 
April 12, 14, 19, 21
Virtual
25
Apr 2022
 
April 25-28
Virtual
2
May 2022
 
May 2-4
Virtual
9
May 2022
 
May 9-12
Virtual
16
May 2022
 
May 16, 18, 23, 25
Virtual
17
May 2022
 
May 17, 19, 24, 26
Virtual