PHTA has more to offer members than EVER before! We’re excited to debut our new Resource Library, which is a searchable database of toolkits, water chemistry guidelines, market reports, economic impact studies, emergency procedures, and so much more! Check it out.

Tune in to the next episode of the Step Into Swim Podcast! Fluidra's President of North America Troy Franzen speaks to Step Into Swim about his engagement with the Champions Board and the importance of promoting swimming and safety.

Find Step Into Swim on Spotify, Apple Podcasts, Google Podcasts, and directly on the PHTA website.

Calling all certified professionals: We want your video testimonials! Tell us why certification is for you. How has it benefitted you professionally? Record your video testimonial by clicking the "Learn More" button below and you’ll be entered to win a $100 Amazon gift card.
By submitting a video, you are giving PHTA permission to use your video in future marketing materials.

Join us today at 1 p.m. ET for the webinar "How to Maximize Your Profits Using Manufacturers' Agents." Find out how working with manufacturers' agents can be a better-than-ever response to the pressures to grow sales in today's competitive market environment. This webinar will cover what a manufacturers' agent is, important go-to-market strategy questions, benefits of outsourcing field sales, myths and misconceptions, and more. Manufacturers, this webinar is for you!

We're less than two weeks away from PSP/Deck Expo! There's still time to register for GENESIS® pre-conference sessions: D231: Color Theory and Its Application or E211: Fluid Hydraulics for Pools and Spas. 

D231, taught by Feras Irikat, introduces the basic dynamics of color, its principles, fundamentals, its psychology, and how to apply the science to project design.

E211, taught by Terry Brannon, P.E., teaches a basic understanding of the hydraulic principles in order to design more efficient and serviceable hydraulic systems.

Both are core courses for moving through the PHTA Certified Pool Builder and Design Professional Pathway. Don't miss this opportunity for in-person education!

GENESIS® D211: Elements of Design begins virtually on November 29! D211 is an introduction to the fundamentals of good design and will teach you how to lay out the different improvements in your projects. We will break the fundamentals down into two categories: the Elements of Design and the Principles of Design. You will then learn how to use these concepts to design beautiful spaces that connect with the surrounding environment.

Looking for tips on managing your aquatic facility? We're offering a Facility Management educational track at WAHC, which includes nine courses:

– Keeping Your Aquatic Facility Profitable
– Guidance for Public Pools, Hot Tubs, and Water Playgrounds During the COVID-19 Pandemic
– Digitize Your World
– Understanding the Vessel Sanitation Program for the Cruise Ship Industry
– Trending Aquatic Facilities: Splash Pads, Spray Parks, Artificial Lagoons
– What to Expect During an Inspection
– Membrane Filtration - Where We're Going for the Future
– Biotransformation of Cyanuric Acid
– How to Prepare for Existing Federal Pool Pump Regulations

Distributors, encourage your customers to register for PSP/Deck Expo this month and win! Work with Feathr to build a referral campaign. The distributor who gets the most customer referrals registered for PSP/Deck Expo will win two targeted email blasts to retailers following Expo, as well as one roundtrip flight to Las Vegas and a three-night stay in Las Vegas for the 2022 PSP/Deck Expo.

Your customers who register through this campaign will also get a free Expo Pass or Super Conference Pass.

We've created an interactive guide for all things PHTA and GENESIS® that will be happening at the upcoming PSP/Deck Expo, November 13-18 in Dallas, Texas. See our Schedule-At-A-Glance, descriptions of events and features, an explanation of the new GENESIS® branding, and more. We can't wait to see you in person again!

Does a work question have you stumped? Interested to see if other pool industry professionals around the country are experiencing the same challenges as you? Have a funny or insightful anecdote that you think others would like to hear? Share all of this and much more at myPHTA, the online community exclusively for PHTA members.

New Recreational Water Quality Committee (RWQC) Fact Sheets on Alkalinity, Calcium Hypochlorite, COVID-19 Review – Sanitation & Disinfection, Electrolytic Chlorine Generators, Fresh Fill Water Start-up for Plastered Pools, and Swimming in Natural Environments are now available on the PHTA website. Use these Fact Sheets to keep your pools, spas, and hot tubs healthy!

On October 25, the EEOC issued additional technical assistance regarding employee requests for exemption from an employer vaccination mandate based on religious exemption. The EEOC also provided guidance on the "undue hardship" analysis.

Marketing for Pool Builders
As in-person events gradually return, now may be a good time to plan to attend pool industry trade shows next year.

Pool and Spa News
Pool/spa retailers are increasingly using e-commerce sites to facilitate their curbside pickup and home delivery services. Here’s what you need to do for successful implementation.

S.R.Smith’s new “Order Tracker” is made available to customers so they can track orders 24/7 without picking up the phone. One customer remarked, “A big step in the right direction for you guys. No other vendor has this that I am aware of and it’s going to free up a lot of time.”

Pool & Spa Marketing
Electric, gas, and electronic components can easily get damaged or destroyed if a pool heater is not properly winterized. Pool heaters must be serviced and maintained so that when spring comes, the systems are operational.

Aquatics International
Aquatics professionals share their advice on using the downtime to prepare for the next season.