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PHTA UPDATES
  
AQUA Magazine recently published "5 Reasons to Enter the PHTA Awards of Excellence Program." The top 5 reasons are:

1. Increased employee morale
2. Significant visibility
3. Marketing opportunities
4. Showcase your company as an award-winning business
5. Receive industry recognition

Submissions are due by July 7!
  
The Builder of the Year Award is a peer-nominated award given annually to one PHTA builder member who has advanced the pool building profession through outstanding achievements and dedication to the industry.

Nominees must meet the following criteria:
--Nominee is committed to being a positive role model for the profession and peers.
--Nominee must have proven track record of meeting or exceeding industry standards in designing and building pools and spas.
--Nominee has been employed in the pool, hot tub, or spa industry for at least five years.
--Nominee actively participates with PHTA at a local or national level.
--Nominee is a current employee of a PHTA member company in good standing.

The 2021 Builder of the Year nomination deadline is August 27.
  
The 12th Annual World’s Largest Swimming Lesson (WLSL) event will take place on Thursday, June 17. The 2021 WLSL will offer hundreds of aquatic centers, swim schools, and waterparks the chance to focus in on the urgency of getting kids back in the water for formal swim lessons to help make up for the lessons and water safety training they missed in 2020.

Since its inception in 2010, more than 320,000 children and adults have participated in life-saving WLSL lessons, generating more than 2 billion media impressions about the vital importance of learning to swim.

Photo courtesy the World's Largest Swimming Lesson 2021.
  
PoolPro Magazine wants to feature talented young members of the swimming pool industry. They can come from all facets of the industry (employees, laborers, business owners, etc.) -- the only requirement is that they are 40 years old and younger (and awesome). Sound like you or someone you know? Fill out the form and nominate them today!

PoolPro Magazine's 30 Under 40 is brought to you by Jandy and the PHTA WAVE Young Professionals Network.
EDUCATION AND EVENTS
  
Join us on Wednesday, June 30 for our next webinar. The Virginia Graeme Baker Act (VGBA) standard for drain covers has changed, which means new information is available for pool professionals. The update will be implemented as a rolling change, and as new drain covers arrive, installers will receive more information with them. Join this webinar to get up to speed on what's changed and take advantage of the opportunity to have questions answered by a subject matter expert. This webinar is FREE for members. Please email education@phta.org for the discount code.
Want to learn more about splash pads, lazy rivers, wave pools, and other water park attractions? Stop by the Commercial Education Pavilion during the PSP/Deck Expo in November to participate in these two GENESIS® sessions:

--C352: Splash Pad Construction
--E312: Understanding Water Current

We look forward to seeing you there!
During the PSP/Deck Expo in November, PHTA will be leading an education session on the new DPPP regulations going into effect this July. This new federal regulation eliminates the poorest-performing pool pumps from the market. Compared to other home energy items, pool pumps are often cited as the second-highest home energy usage, followed by heating and cooling systems. As many homeowners wish to save energy and reduce their energy expenses, purchasing energy-efficient products, including pool pumps, allows consumers to benefit from ENERGY STAR rebates and long-term energy savings. Attendees of this session will review information on the US Department of Energy (DOE) pool pump regulations and effectively address this issue with their customers.
  
It's officially busy season! We know it can be hard to find the time for continuing education, so PHTA and GENESIS® have made it easy for you to learn on your own schedule. We have a wide variety of online, on-demand courses available, from certification training to GENESIS® construction and engineering courses to programs on water quality and regulations.
 
 
 
Evosus Business Management Software
$100 Amazon Gift Card or Lonestar Fiberglass Pool Swag
Lonestar Fiberglass Pools®
9 reasons why you should become part of the LoneStar Fiberglass Dealer Program; Unprecedented swimming pools sales provide a new normal for pool dealers.; LoneStar Fiberglass Pools provides higher PROFIT margins, quality construction and turnkey installation; Swimming PoolTV Episode 1: Why Chris Owens is doubling down on the FiberGlass Pools Market
Enter Now!
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Meet Tony Gonzalez, who volunteers with the Manufacturers Agents Council. He has been part of the industry for 21 years. The thing that he loves most about the pool and hot tub industry is "without hesitation, the people in our industry."
MEMBERSHIP

Stay on top of what others in the industry are talking about. This week on the myPHTA Online Community, the newest discussions are about:

  • Sanitation and CYA
  • High Calcium After New Pool Start Up
  • (Acid Wash) Did I Mess This Up?

Join these discussions and more at my.PHTA.org.

Verifying Spa and Hot Tub Safety
Environmental Safety Technologies, Inc.®
The public may be at risk of Legionnaires disease (and other diseases) from exposure to the water in hot tubs or whirlpool spas. Our comprehensive test provides everything that you need to know, to determine if your spa disinfection system is providing a safe environment.

LEARN MORE
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AQUATRON ROBOTIC TECHNOLOGY LTD
Cal Spas
Waterco USA, Inc.
RBS Planet, Inc.
ADVOCACY

Questions or input on any legislative, regulatory, or local matters should be directed to Jason Davidson at jdavidson@phta.org.

For a full, comprehensive report on PHTA Government Relations activities nationwide, click here.

FOR YOUR BUSINESS
Pool and Spa News
Whether you’re a builder, retailer, or service provider, you can ramp up your sales program based on three principles. Adapted from Brian Van Bower’s PSP Expo presentation, 10 Ways to Crush the Competition.
Pool & Spa Marketing Magazine
Savvy pool and hot tub professionals are embracing the opportunity to improve their business practices. (Article starts on page 16 of this issue.)
Entrepreneur
Employee engagement powers your organizational culture, keeps your team members focused, and dramatically improves retention. High engagement can generate a 10% increase in customer ratings and a 20% increase in sales.
INDUSTRY NEWS
Travel Daily News
Millions of Americans are going swimming for the first time in almost two years. What can pool operators do to make swimmers feel comfortable this summer?
Aquatics International
The 2021 edition of the Aquatics Facility Handbook provides a primer for equipping aquatics center operators with everything they need to know, from managing capacity limits to strengthening liability waivers.
PoolPro Magazine
Some in the pool industry believe that this EPA-registered product deserves more attention because it can ease pool maintenance.
 
 
 
New Partnership, New Opportunities
Naylor Association Solutions®
The Pool & Hot Tub Alliance is pleased to announce that we are working with Naylor, LLC, as our official integrated media communication partner. Naylor provides advertising, publication and media services that build your company’s image and link your brand with buyers in the pool and hot tub industry. Connect with the industry online with customized packages that brings your company exposure throughout the year while meeting your marketing budget.
Learn more here!
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TriVitro Corporation
Spa Electrics Ltd
UPCOMING EVENTS
30
Jun 2021
 
1pm ET
13
Oct 2021
 
October 13-15
Houston, TX
13
Nov 2021
 
November 13-18
Dallas, TX