HFS Financial
Weekly  e-Newsletter
LinkedIn YouTube Twitter YouTube Facebook
HFS Financial
PHTA UPDATES
  
In the latest episode of the Step Into Swim podcast, hosts Rowdy and Sabeena introduce brother and sister act, Michael and Katie Ledecky. Sibling swimmers since childhood, Michael and Katie walk down memory lane to discuss how they fell into swimming, and how the sport has shaped and changed their lives. Katie followed Michael into the pool as a young girl at the age of six years old, and she went on to win 5 Olympic gold medals and 15 world championship gold medals, the most in history for a female swimmer. She is the world record holder in the women's 400-, 800-, and 1500-meter freestyle. She also holds the fastest-ever times in the women's 500-, 1000-, and 1650-yard freestyle events.
  

Improve your reputation within the industry and with the public by becoming an award-winning company! The PHTA Awards of Excellence winners receive a number of marketing boosts:

  • Winners are honored and presented at the annual PHTA Awards of Excellence reception held during the International Pool | Spa | Patio Expo in November
  • Winners are listed on the PHTA website
  • A press release is sent to industry media
  • PHTA promotes award-winning projects and photos on its website, social media, and industry trade publications
  • A marketing toolkit is provided to winners that includes customizable press releases, logos, and social media posts to help market your award-winning work and earn invaluable press coverage

The submission deadline is less than 1 month away! Submit your projects by July 7.

  
Step Into Swim, an initiative of PHTA, has recently distributed $89,590 in grant funds to 22 facilities across the country, directly helping 6,297 children learn to swim. The grants were given to YMCAs, community centers, camps, city parks and rec departments, and other facilities that are teaching swim lessons to youth in their communities. Formal swim lessons reduce the risk of drowning by almost 90%, and Step Into Swim is committed to creating 1 million swimmers.

Step Into Swim will continue to fulfill grant requests throughout the summer.
  
This is a final reminder to those who may be interested in volunteering for PHTA councils or committees! All application forms are due next Tuesday, June 15.

Our volunteers deliver the resources, knowledge, connections, and education that enable PHTA members to be stronger, smarter, safer, and therefore more successful. Volunteer terms start this November.

For more information or to submit your application via email, please contact Amy Cannon, PHTA's Director of Councils & Chapters.
PHTA's awards program recognizes prominent achievements and outstanding performers in the pool, spa, and hot tub industry. This year, we are accepting nominations for the following categories:

Builder of the Year
Service Professional of the Year
Retailer of the Year
Young Professional of the Year
Chapter of the Year

If you know someone who has shown dedication to our industry this past year, please consider nominating them! The deadline for submitting nominations for the above awards is August 27.
EDUCATION AND EVENTS

GENESIS® is offering 16 sessions at the PSP/Deck Expo in November! This includes pre-conference sessions, conference short programs, and Commercial Education Pavilion sessions. Conference short programs include:

  • C125: Fiberglass Construction
  • C225: Quality Shotcrete Placement for Pool Contractors
  • E151: Do's and Don'ts of Engineering
  • D109: Design Fees – Charging for Design
  • D111: Small Space Design
  • D131: Identifying New Business and Design Trends
  • D345: The Art of Landscape/Architectural Lighting and How to Paint a Lighting Portrait
  • B331: Job Costing for Profit Versus Existence
  • B306: Elements of Litigation

Learn more about our sessions and instructors here.

PHTA is offering a number of in-person certification classes during the PSP/Deck Expo. At the end of the class, attendees will complete their exams on-site. 

  • Pool and Spa Operator® (CPO®) Certification Class
  • PHTA Certified Maintenance Specialist (CMS) Course
  • PHTA Certified Hot Tub Technician (CHTT) Course
  • PHTA Certified Service Technician (CST) Course

Learn more.

  
It's officially busy season! We know it can be hard to find the time for continuing education, so PHTA and GENESIS® have made it easy for you to learn on your own schedule. We have a wide variety of online, on-demand courses available, from certification training to GENESIS® construction and engineering courses to programs on water quality and retail.
 
 
 
Evosus Business Management Software
$100 Amazon Gift Card or Lonestar Fiberglass Pool Swag
Lonestar Fiberglass Pools®
9 reasons why you should become part of the LoneStar Fiberglass Dealer Program; Unprecedented swimming pools sales provide a new normal for pool dealers.; LoneStar Fiberglass Pools provides higher PROFIT margins, quality construction and turnkey installation; Swimming PoolTV Episode 1: Why Chris Owens is doubling down on the FiberGlass Pools Market
Enter Now!
Advertisement
 
MEMBERSHIP
  
Congratulations to the 42 PHTA members who are on the Pool & Spa News 2021 Top 50 Builders list! In a challenging year, they went above and beyond. We are proud to have them as members!
  

PHTA is pleased to announce Dell as our newest affinity partner. Dell Technologies offers PHTA members a wide range of reliable business-class technology solutions—from our cutting-edge Laptops, Desktops, and All-in-One systems to our powerful Servers, award-winning Monitors, and our extensive line-up of Dell branded accessories. Through this partnership, PHTA members have access to a number of valuable benefits:

  • Exclusive Member Savings: Stackable 5%-10% coupon
  • Access to a dedicated Small Business Advisor
  • Dedicated PHTA landing page: www.Dell.com/PHTA
  • Access to Dell Financial Services

To access these benefits, visit www.Dell.com/PHTA or call 800-757-8442 to speak with a Small Business Advisor. For any additional questions around your Dell benefits, email PHTA’s Account Executive at Sidney_Duckworth@Dell.com.

Stay on top of what others in the industry are talking about. This week on the myPHTA Online Community, the newest discussions are about:

  • Servicing Above Ground Pools
  • PAGA Lawsuits

Join these discussions and more at my.PHTA.org.

Meet Ken Gregory, who has been in the industry since 1975! Ken says, "I think everyone in this industry should be a PHTA member, because the work that the PHTA volunteers accomplish aids all of the industry. If you are not a member and not paying dues and volunteering your time, you are not paying your fair share, as you benefit from the work of others." Ken's favorite part of volunteering is helping to make the industry better.
Verifying Spa and Hot Tub Safety
Environmental Safety Technologies, Inc.®
The public may be at risk of Legionnaires disease (and other diseases) from exposure to the water in hot tubs or whirlpool spas. Our comprehensive test provides everything that you need to know, to determine if your spa disinfection system is providing a safe environment.

LEARN MORE
Advertisement
 
STANDARDS AND CODES
  
The deadline for the Dr. R. Neil Lowry Grant is this Friday, June 11. The Dr. R. Neil Lowry Grant is a $5,000 grant that honors a public health official or department who has made outstanding contributions to advance the public’s health and safe use of recreational water in pools, spas and waterparks through educational, safety, operational, and technical programs. Grant nominations are accepted from public health officials and entities and from PHTA members. Nominate an outstanding individual or department today!
The User-Consumer interest category is defined as any individual/entity that uses swimming pools, spas, swim spas and hot tubs, or components. This includes but is not limited to homeowners, owners or operators of, or service professionals engaged with swimming pools, spas, swim spas, or hot tubs, or members of consumer and public safety advocate organizations. Please reach out to any member or non-member who you think would serve PHTA in the SCC User-Consumer category. Interested parties may download the SCC Application Form and submit the completed forms to standards@phta.org.
PHTA seeks voting members to serve on the PHTA Glossary Committee. The Glossary Committee is responsible for reviewing and approving all terms and definitions for the PHTA Master Glossary which are used in all American National Standards Institute (ANSI)/PHTA standards. To apply for consideration, please download the Glossary Application Form and return the completed form to standards@phta.org.
  
PHTA is inviting public review and comments on the revision of the ANSI/APSP/ICC-15 2011 American National Standard for Residential Swimming Pool and Spa Energy Efficiency, also known as the PHTA-15 standard. Public review is an important part of the American National Standards Institute (ANSI) standards consensus development process.

PHTA invites all pool and hot tub professionals, as well as non-industry members, to review the draft and submit comments for consideration. All public review comments on the revised PHTA-15 standard are due on Monday, July 19, 2021.
AQUATRON ROBOTIC TECHNOLOGY LTD
Cal Spas
Waterco USA, Inc.
RBS Planet, Inc.
ADVOCACY

The PHTA Government Relations team continues to press on, monitoring state and local legislation as well as rulemaking nationwide. With 48 state legislatures meeting this week, the GR team is currently advocating in 20 states around the country, lobbying for legislation and rulemaking that benefits PHTA and its members. Priority issues surround the adoption of the International Swimming Pool & Spa Code (ISPSC), Portable Electric Spa Energy Efficiency via adoption of the APSP-14 Standard, Licensing/Certification/Training, Pool & Hot Tub Safety and Education, Prop 65 in California, as well as other areas. The following are a few highlights:

  • APSP-14, Portable Spa Legislation: The adoption of the APSP-14 Standard for portable electric spas for every state is absolutely critical for the hot tub industry. This standard promotes energy efficiency and creates one standard for manufacturers to follow nationwide. In Maine, LD 940 was approved by the House of Representatives and sent over to the Senate. In Oregon, Governor Kate Brown signed HB 2062 into law.

    *Note: The standards for portable electric spas proposed by HB 2062 were submitted through the rulemaking process on August 28, 2020, by the Oregon Department of Energy. The rule changes will become effective on September 1, 2021.

Questions or input on any legislative, regulatory, or local matters should be directed to Jason Davidson at jdavidson@phta.org.

For a full, comprehensive report on PHTA Government Relations activities nationwide, click here.

  
Thank you to Litehouse Products, LLC for contributing to the Defense Fund. We appreciate your support!

The Defense Fund fund helps PHTA respond to legislative, regulatory, or legal initiatives that threaten the future of our industry…and your business. This fund will cover the costs of lobbying and monitoring various state and federal authorities regarding any proposed legislation which could adversely affect pool and hot tub businesses and the industry as a whole.
FOR YOUR BUSINESS
U.S. Chamber of Commerce
America Works is a new initiative mobilizing industry and government to address the deepening worker shortage crisis. “This is Operation Warp Speed for Jobs,” U.S. Chamber of Commerce President and CEO Suzanne Clark said.
Entrepreneur
Communication, flexibility, and health insurance are more important than ever in keeping employees engaged. Replacing an employee costs on average $4,969.
Pool and Spa News
Eighty-four percent of people say they’ve been convinced to buy a product or service because of a video. Create a video strategy for your pool and spa business, covering everything from equipment to content.
INDUSTRY NEWS
WUSA9
The American Lifeguard Association and the YMCA of the USA say several factors have contributed to the nation-wide "lifeguard shortage."
Aquatics International
Adaptable aquatics facilities can weather the storm – leading operators are sharing their experiences.
Pool & Spa Marketing
Building a landscape project in tandem with the construction of a house does involve some unique challenges. However, by planning the entire outdoor landscape in unison with the design of the home, floor plans could be tweaked to maximize functionality between the interior and exterior layouts.
AQUA Magazine
Pushed to the limits and forced to adapt, the service sector learned a lot about itself and what it’s capable of.
 
 
 
New Partnership, New Opportunities
Naylor Association Solutions®
The Pool & Hot Tub Alliance is pleased to announce that we are working with Naylor, LLC, as our official integrated media communication partner. Naylor provides advertising, publication and media services that build your company’s image and link your brand with buyers in the pool and hot tub industry. Connect with the industry online with customized packages that brings your company exposure throughout the year while meeting your marketing budget.
Learn more here!
Advertisement
 
TriVitro Corporation
Spa Electrics Ltd
UPCOMING EVENTS
13
Oct 2021
 
October 13-15
Houston, TX
13
Nov 2021
 
November 13-18
Dallas, TX