Gebauer Company
APMA News Brief
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May 27, 2021 In This Issue
National News
What PATIENTS Are Reading
National News
While trust waned for some, a majority of physicians who responded to a recent survey reporting trusting the leaders of their health-care organization.
Chiquita Brooks-LaSure has won Senate confirmation to be the next administrator of the Centers for Medicare & Medicaid Services.
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An understanding of goodwill and how it is calculated and negotiated can prove helpful when entering into the sale of a practice.
New research suggests that patients are interested in increased communication with their physician, especially digitally.
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What Patients are Reading
Proper nail-clipping technique as well as avoiding tight shoes can help reduce the risk of an ingrown toenail.
Editor’s note: Share APMA’s pedicure tips and information on ingrown toenails with your patients. 
Possible causes of sweaty feet include wearing shoes that don't breathe and not staying properly hydrated.
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Sceptre Management
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Shoes with adequate arch support and stability can help to reduce foot pain in those dealing with plantar fasciitis.
Editor’s note: Recommend APMA’s running shoe guide for different arch types and APMA Seal-Accepted products to your patients. 
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Power Diary®
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A number of factors can play a role in how valuable telehealth can be for an individual practice.
Editor’s note: See APMA’s telehealth/telemedicine resource page for details on how this patient care method applies to you and your practice. 
Social media can be one avenue for helping practices rebound financially post-pandemic.
Editor’s note: How to get your practice online and cultivate content, social media tips, and more.
New data suggests that prior authorization requirements have increased since last year.
According to a recent survey, nearly 20 percent of patients have not visited a physician in at least five years.
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Disclaimer: Stories from sources other than APMA do not necessarily reflect APMA positions or policies. APMA does not endorse these stories. This content appears in the News Brief to enhance members' understanding of how media coverage shapes perceptions of podiatric medicine, and to educate members about what their patients, legislators and other healthcare professionals are seeing in the media.



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