Industry News

A Conversation with Charles Hall

December 2015/January 2016 -- Member Insight
Charles Hall, AMCI’s 2015 Chair, has led the Board as it transitioned to a renewed focus on promoting the value of the AMC model to the benefit of all members. As he winds up his hectic and productive year, we sat down with him to get his perspective on strategic 'wins' and what that means for AMCI’s marketing efforts in the future.

The Year that Was in Social and Content Marketing

December 2015/January 2016 -- Community Update
As Alphone Karr said, "The more things change, the more they are the same." 2015 felt like that in the social media and content marketing sphere. While the year saw the increased adoption of live streaming video (more on that can be found in our ‘What’s Trending’ piece), from a B2B perspective, there was no significant growth or decline in any of the major social platforms most of us use. And we all continued to grapple with how to best execute a content marketing approach that optimized our limited time and human resources and had meaning and usefulness for our audiences.

Want to contribute to AMCI's content but not sure where to start?

December 2015/January 2016 -- Key Initiatives
For the inner blogger, writer, videographer, or graphic designer in you, take a quick read through AMC’s content guide.

2016 Editorial Calendar - We Need You!

December 2015/January 2016 -- Key Initiatives
To kick off 2016 our editorial calendar will focus on a number of topics that are on the collective mindset of our industry. For the first quarter we taking on the new thinking in face to face meetings, February, it’s KPI’s and what metrics you think matter the most, as well as how the fundraising landscape is changing. In March we’d love to hear what business social platforms have gotten your attention.

The Battle of the Live-Streaming Apps

December 2015/January 2016 -- What's Trending
While live streaming isn’t new, the impact of mobile was clearly seen in 2015 with the introduction of two key apps earlier in the year (Meerkat and Periscope), and the recent addition of a third (Blab) into the space.

Marketing Roundup

December 2015/January 2016 -- What's Trending
To paraphrase Dorothy in Oz ‘My! Trends come and go so quickly here!’ Has content been dethroned?

A Conversation with Fred Stringfellow

September 2015 -- Member Insight
Fred Stringfellow, CAE, is currently serving as Treasurer of AMCI and is on the Executive Committee. He is also the liaison to the Outreach and Engagement Task Force (OETF), which keeps the Board apprised of OETF’s priorities and reciprocally keeps the task force informed of AMCI’s overall strategic direction and ensures that any opportunities to leverage other committee’s activities are taken.

Strengthening AMCI's Klout

September 2015 -- Community Update
As one of the metrics for our social and content marketing efforts, we reference Klout as a measure of online influence. AMCI had some great success around AMCs Engaged! as our Klout score grew from 33 to 44. We’ve leveled off a bit to 41, but that growth did cause us to take a look at how we could continue to enhance our impact and to take a look at how others are faring.

#Trending

September 2015 -- Community Update
We’ve been looking at trending hashtags as a way to open up our thinking about the content we have and want to share. We’ve used event hashtags like #AMCsEngaged and monitor #assnchat to ensure we’re participating in relevant conversations and are learning what’s on the minds of our colleagues, but day of the week hashtags also offer some great opportunities.

Associations Embrace Infographics

September 2015 -- What's Trending
As the old Russian proverb states: ‘It is better to see once than to hear a hundred times." That pretty much describes why infographics -- from cave paintings to today’s digital versions – are so ubiquitous. As quick and clear visual representations of information, knowledge or data, infographics are impactful and highly shareable.

A Conversation with Social Media Content Champion Kate Banasiak

June 2015 -- Member Insight
Along with her demanding role as the President and CEO of Diversified Management Services, Kate has volunteered to guide AMCI’s efforts to build our social media presence and community. Her knowledge and passion are helping redefine how and where we share the true value and benefits of the AMC model.

Keeping up with Social Media

June 2015 -- Community Update
We’ve been on the lookout for an efficient solution to scheduling and sharing content that will enable us to create a queue of posts, tweets and links that will automatically be published and spaced out throughout the day and week. One that is looking good to us is Buffer so we thought we’d share why we think Buffer is a tool worth considering.

Survey Uncovers Key Insights on Association Perceptions of AMCs

June 2015 -- What's Trending
Last fall the Institute commissioned a survey to get some critical insights on opportunities for AMCs to best meet the changing needs of associations. Conducted by one of AMCI’s strategic partners, Plexus Consulting Group, LLC, we asked association executives, staff and volunteer leaders for their opinions of AMCs -- and specifically whether they would consider hiring one and which management areas needed the most support. More than 200 association executives and volunteer leaders completed the online questionnaire and the survey says...

Interview with a Member

March 2015 -- Member Insight
This month we'll shine the spotlight on Bob Waller, President and CEO of Association Headquarters. Bob is chair of AMCI's new Outreach and Engagement Task Force. Read on to find out about this bold new initiative and what it provides to AMC Institute's strategic direction.