Keeping up with Social Media
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One of the challenges all of us face is how best to share content and engage our communities of interest. At AMCI we’re re-examining our approach and the social platforms we’re going to focus on. Part of this process is trying to find effective ways to engage on LinkedIn, Twitter and other platforms when we’re crunched for time and have a lot of balls in the air.
The company was founded in 2010 and remarkably has grown to a user base of approximately 2.5 million people. One of the best things about Buffer is its simple and intuitive interface. Some of its key attributes are:
• The ability to easily share content, links or images across all of your social profiles immediately or on a posting schedule that works best for your organization and community;
• It has built-in link shortening (a necessity for Twitter);
• Buffer’s analytics, which include the ability to integrate Google Analytics, let you immediately see how many retweets, favorites, mentions, likes, and clicks each post got as well as the potential reach allowing you to learn what kind of content and what times of day are the best to engage your users;
• Depending on your organizational needs, you can tailor your plan to allow for additional platforms and team members and approval and admin rights are available for added control; and
• The Buffer app lets you manage your platforms on the go on both the iOS and Android platforms.
On the Buffer site they are always adding information and tips that will help you optimize your engagement approach so even if Buffer isn’t the right tool for you, it’s worth checking out.
Scheduling posts is a great way to ensure your content and engagement strategy is efficient. But listening and participating in the conversations generated by others is essential to an effective social media strategy so we’re making sure we are scheduling some time in our calendars to do just that.
The company was founded in 2010 and remarkably has grown to a user base of approximately 2.5 million people. One of the best things about Buffer is its simple and intuitive interface. Some of its key attributes are:
• The ability to easily share content, links or images across all of your social profiles immediately or on a posting schedule that works best for your organization and community;
• It has built-in link shortening (a necessity for Twitter);
• Buffer’s analytics, which include the ability to integrate Google Analytics, let you immediately see how many retweets, favorites, mentions, likes, and clicks each post got as well as the potential reach allowing you to learn what kind of content and what times of day are the best to engage your users;
• Depending on your organizational needs, you can tailor your plan to allow for additional platforms and team members and approval and admin rights are available for added control; and
• The Buffer app lets you manage your platforms on the go on both the iOS and Android platforms.
On the Buffer site they are always adding information and tips that will help you optimize your engagement approach so even if Buffer isn’t the right tool for you, it’s worth checking out.
Scheduling posts is a great way to ensure your content and engagement strategy is efficient. But listening and participating in the conversations generated by others is essential to an effective social media strategy so we’re making sure we are scheduling some time in our calendars to do just that.
