Survey Uncovers Key Insights on Association Perceptions of AMCs
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Almost 70 percent of association executives and three quarters of
volunteer leaders who participated in the survey admitted that there
were barriers that prevented their association from achieving its goals.
They felt the most significant obstacles to meeting success now and
five years into the future were lack of money/resources, technological
issues, a declining membership base, and increased competition.
Almost half of the association executives and 70 percent of the volunteer leaders, felt either definitely or possibly that contracting out management functions such as bookkeeping/accounting, information and technology services, public relations and communications, strategic marketing, and events management would help their organizations advance their missions.
Of those familiar with the AMC concept, 40 percent said they would definitely or probably recommend an AMC as a management option; 16 percent of those who were not cited the lack of awareness about the AMC model, its full slate of services, flexibility and value proposition as the primary reason for not considering.
What does it all mean for AMCs today?
Meeting the changing needs and cost constraints faced by many groups has also increased the demand for innovative and customized solutions. It’s clear from the results of the survey that while there’s much potential demand for our services, AMCI and our members have to continue raising awareness of what we do and how we can add value to associations. Members can download the survey’s executive summary by clicking here.
Almost half of the association executives and 70 percent of the volunteer leaders, felt either definitely or possibly that contracting out management functions such as bookkeeping/accounting, information and technology services, public relations and communications, strategic marketing, and events management would help their organizations advance their missions.
Of those familiar with the AMC concept, 40 percent said they would definitely or probably recommend an AMC as a management option; 16 percent of those who were not cited the lack of awareness about the AMC model, its full slate of services, flexibility and value proposition as the primary reason for not considering.
What does it all mean for AMCs today?
Meeting the changing needs and cost constraints faced by many groups has also increased the demand for innovative and customized solutions. It’s clear from the results of the survey that while there’s much potential demand for our services, AMCI and our members have to continue raising awareness of what we do and how we can add value to associations. Members can download the survey’s executive summary by clicking here.
Please make sure that you are signed in as a member in order to download the document.
