The advantage that AMC Institute has is that as a group we have a wealth of highly credible, thought-provoking knowledge and expertise that allows us to create and deliver relevant content to prospects at the right points in the buying cycle — which will help them take steps toward selecting the AMC model as a solution for their association’s needs.

In 2015, AMCI will:

1. Develop, curate, and seed relevant original content around the value of the AMC model, best practices, accreditation, testimonials, and research findings, to establish thought leadership;
2. Create a marketing outreach/communications campaign designed to attract volunteer leaders, paid association executives, and influencers such as association service providers;  
   
3. Determine the best communication channels to get our messaging around the benefits of the AMC model in front of decision makers;
   
4. Build a vibrant, highly engaged community on LinkedIn; and
5. Re-purpose member-developed content to use on our communication platforms to reinforce AMCI members as the best solution providers for association management needs.

These activities will enable our existing and prospective clients to see the real value of the AMC model and showcase AMC Institute members as those best suited to serve their association’s needs.