"It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change."    -Charles Darwin

There’s no shortage of discussion about thought leadership these days. At AMCI we’ve spent time over the past while thinking about what it means and how to deliver on it. And why it’s important.

At the end of the day we all know that it’s imperative for our clients to believe that we understand the challenges that they are facing, that our knowledge of the industry is thorough, and that we have a unique perspective and the abilities that will help them succeed.

But we also know that this kind of understanding and recognition isn’t built overnight. Delivering thought leadership on a consistent and long-term basis is challenging. It requires that you always seek to inspire new ways of thinking, that you listen carefully to others, that you’re fearless in provoking discussions and debates around issues, and you encourage and appreciate the participation and actions of others. That’s no small task.

The thought leadership that we believe is important to our industry can be grouped into three areas:

Industry -- What’s our point of view on news and trends in association management?

Service – What are the best practices and strategies for delivering the best service to our clients and to our organization?

Organizational – How do we develop talent and support our company’s culture and success?

We know that AMC clients are looking for solutions and need to trust that we can provide them.  Focusing on thought leadership helps us develop a conversation and build a relationship. Done well, it ensures that we’re top of mind through all of the stages of the buying cycle.