In a world where social media reigns supreme, businesses face a constant challenge: mastering its ever-shifting landscape. Social media remains a powerful tool for brands to connect with customers and prospects, yet navigating its complexities requires a strategic approach. From selecting the right platforms to crafting compelling content and implementing protective policies, success in digital branding demands a multifaceted strategy tailored to each business's unique needs.

From May 13-17, 2024, ALM will hold the Textile Care Services session of the Laundry & Linen College, offering industry professionals a valuable opportunity to enhance their skills and expertise in linen management. Located in Lexington, this intensive program promises invaluable insights and practical knowledge to run effective linen management departments, shore up linen loss, reduce expenses, and better support the clinical team.

Seasoned ALM member Vicky Vessey is extending a unique opportunity to laundry and linen industry professionals eager to earn their CLLM credentials. Through weekly coaching sessions led by Vessey, participants can fast-track their journey to CLLM certification, benefiting not only themselves but also their employers.

IMPACT 2024 in Salt Lake City from March 18th to 20th, 2024, was a hub of activity for the laundry and linen industry. Attendees seized the chance to explore new business concepts and services, forging valuable partnerships and connections during rapid business meetings during the IMPACTful Connections session. Renowned speakers delivered educational sessions covering essential topics, from linen management to compliance readiness, enhancing attendees' skills and knowledge. The event's success underscored its role as a vital platform for industry professionals to capitalize on business opportunities, expand their networks, and enrich their education, promising a bright future for the industry.

Gurtler Industries, Inc. is excited to announce the addition of Gabriella Myers. Gabriella joined Gurtler in March of 2024 and will be the Manager of Market Development in the Ohio and Northern Kentucky areas. Gabriella is brand new to the laundry industry and brings with her ten years of experience in Industrial Maintenance and Electricity.

Gurtler Industries, Inc. is excited to announce the addition of Michael Spearman. Michael joined Gurtler in March of 2024 and will be the Manager of Market Development in the Texas and Oklahoma areas. Michael graduated with a Marketing degree from Midwestern State University and brings with him 11-plus years of experience in the laundry industry.

The Association for Linen Management (ALM) has wrapped up its Board of Directors nomination process. The positions open for nominations included President-Elect and Director, pivotal roles shaping ALM's initiatives. Nominees for these roles will be announced by email on April 11th, with online voting open from April 25th to June 7th. Election results will be disclosed at the ALM Annual Meeting on June 11th, at 2:00 p.m. EDT, and emailed to members on June 12th. ALM expresses gratitude to all nominees and looks forward to collaborating with newly elected Board members to drive positive change in the textile care industry.

Attention IMPACT Conference participants! Don't miss out on valuable session handouts available on the Bravura conference app for the next two weeks. Accessing them is easy: Simply navigate to the session you attended from the agenda, click on Documents, and email them to yourself for future reference. Make sure to take advantage of this opportunity to review key insights and information shared during the sessions.