Welcome to the new ASHHRA! Last month, our new brand and website were unveiled, representing the evolution of our organization toward bigger innovation and better collaboration. Our new brand creates alignment among members, the American Hospital Association and our vision for the future. This is an exciting time for ASHHRA and our members.

The new and intuitive website makes it easier for members to search and locate the resources needed to respond, navigate and lead your organizations forward. A helpful new feature to check out is the calendar, which provides information specific to scheduled events across the American Hospital Association. I am excited about these changes — please take some time to explore the new ASHHRA.org!

ASHHRA19 is right around the corner! It’s difficult to narrow down what I’m looking forward to most. I am excited for the launch of Education Theatre, a new opportunity to attend fast-paced education sessions in the exhibit hall. Key information will be provided to attendees in 20 minutes or less and will be an enriching addition to the program this year. One of the greatest highlights is connecting with our professional community. I can’t wait to connect with existing contacts and create new ones. We are guaranteed to walk away from Chicago educated, empowered and refreshed. I look forward to seeing you there!

Warm regards,

Sarah Fredrickson, M.A., CHHR
ASHHRA President, 2019