For banks and wealth management firms around the world, emerging industry trends and changing consumer behavior are forcing a new approach to growth. Banks must find more effective channels for brand awareness, employ stronger value propositions, and stake a unique claim in what many view as a commoditized industry.
Alignment between marketing and the front line bankers and wealth managers in an organization is critical to success, but these teams will only work well together when they’re pursuing the same goals and have been empowered with the same actionable data. Learn how marketing automation can help bridge the gap between marketing and sales by working with your CRM to create a single source of truth for your organization.