Peter Kohler Windows Transitions to the Kohltech Windows & Entrance Systems by Peter Kohler Brand

Many in the industry are familiar with the names Peter Kohler Windows & Entrance Systems name in the Atlantic Provinces and Kohltech Windows & Entrance Systems outside of Atlantic Canada.

When this brand strategy several years ago, the long term plan was to trade under the Kohltech name. The Kohltech name is a hybrid of Kohler and Technology and was designed to keep a component of the brand name and capture our passion for continuous improvement and technology. The Kohltech name and their K logo are both trademarked.

Their plan is to transition the Peter Kohler brand to Kohltech by promoting both brands in their messaging over the next 16 months. This will enable them to move to Kohltech and transition displays, signage and other promotional material to Kohltech while supporting both brands.

This fall, Peter Kohler Windows will transition to the Kohltech Windows & Entrance Systems by Peter Kohler brand.

This is the next step in their shift from Kohler Windows and Entrance Systems which began in 2005.

The new marketing material will look familiar. Kohltech’s branding keeps its Kohler roots with the signature K trademark and colours. The company has created a transitional Kohltech logo with “by Peter Kohler” to present the change externally. Communications materials and advertising will use the transitional logo until the 2018/19 Winter Window Event. However, long-term materials like in-store displays and clothing will only use the Kohltech logo beginning immediately which they have slowly introduced on invoices, packing slips, trailers and other related material.

With a new name and logo also comes a new website, launching in September, PeterKohler.ca and PeterKohler.com will greet visitors with a message about the name change and be redirected to Kohltech.com