TIMBER MART Builds New Alliance with Canadian Football League, Becomes Official Home Improvement Partner

 

TIMBER MART has joined forces with the Canadian Football League (CFL) as the Official Home Improvement Partner.

The three-year partnership will yield national exposure both online and in-stadium for TIMBER MART members across multiple sports media outlets and CFL broadcast at post-season games, including the Grey Cup championship game.

“Our partnership with the CFL will provide our members with the opportunity to leverage exposure of the TIMBER MART banner to increase their local brand awareness,” says Jon Irwin, TIMBER MART vice-president of member services. “We are excited to be officially partnered with the CFL and look forward to a mutually beneficial partnership for years to come.”

“We’re excited to be working alongside a strong Canadian brand like TIMBER MART,” says Tyler Mazereeuw, CFL vice-president of corporate partnerships. “The innovative and entrepreneurial spirit that makes up both our organizations is reflected in our fans across the country, and we know this partnership will build great things to serve those fans.”