Taiga Appoints Bernie Gauthier as National Sales Manager - Preserved Wood Products

 

Russ Permann, Executive VP/COO for Taiga Building Products is pleased to announce that Bernie Gauthier has taken on the newly created role of National Sales Manager - Preserved Wood Products in addition to his role as General Manager - Siding.

Bernie is uniquely suited for this job because of his experience in manufactured goods sales along with his strong rapport with regional and national buying group representatives. Taiga’s regional product champions (Ken Nelson, Durham Harmer & Tim Mcllhargey) will be reporting to Bernie. The immediate focus of this new role will be to continue to deliver on their promise of excellent products and service while improving our overall volume sales in preserved wood.

“Bernie has spent the last two years focused on developing Taiga’s siding sales program and has done a very good job in launching a number of initiatives such as our new private label brands, all while navigating some difficult waters with a rapidly shifting supply base.” Prior to joining Taiga, Bernie had a long and successful career developing the Resisto brand in leading their sales and marketing efforts. But a glimpse even further into Bernie’s history reveals he comes from a family business background that saw him as an owner of both a pressure treating business as well as retail lumber operations.