AAPA Seaports Advisory
October 31, 2019
 
   
•  “A valuable and worthwhile experience.”
 
•  “Really enjoyed the comradery with other port communications
     professionals.”
 
•  “Loved the focus on social media.”
 
•  “This conference has filled my head with great marketing ideas that I can’t wait to work
     on when I get back home.”
 
These are just a few of the many candid remarks some of the 75 attendees at AAPA’s 2019 Communications and Marketing Seminar made during the two-day conference hosted by the Montréal Port Authority at its headquarters building in Montréal, Québec, October 28-29. From the opening sessions on creating beneficial business partnerships and memorable corporate branding, to engaging employees as brand ambassadors and sharing simple but poignant stories about customer experiences, the seminar honed-in on ways port professionals can increase appreciation of the value of their port among those to whom they most depend.
 
Seminar presenters also focused on tailoring messages to different key audiences, measuring marketing communications effectiveness, and using the power of social media – including polling apps, photos, videos and memes – to reach, educate, entertain and persuade. Presentations made during the seminar will be posted soon on the AAPA website.
 
Nucor Skyline
Center for Advances in Port Management, Lamar University
 
   
November 1 marks the start of this year’s Critical Infrastructure Security and Resilience Month. The Department of Homeland Security’s Cybersecurity and Infrastructure Security Agency (CISA) has provided information to raise awareness and promote information sharing to support the security and resilience of our nation’s infrastructure.
 
Throughout the month of November, CISA is encouraging resilience through preparedness and exercises, and promoting smart, secure investment in resilient national infrastructure. Each week, a different theme will be highlighted through a month-long social media campaign. For more information on Infrastructure Security Month and to view a toolkit with ideas for getting engaged, as well as download graphics for your website and other communications, visit www.CISA.gov.
 
The Port of Los Angeles was the site of the first Subaru Country Freedom Festival overlooking the water at Berth 46. The Prince Rupert Port Authority announced its investment of $161,372 into the first five salmon enhancement and sustainability projects under its new Skeena River Salmon Enhancement Program. The Port of San Diego and the City of Chula Vista invite the public to attend a final Design Workshop to review and discuss refinements to the community-guided design concepts for the future Harbor and Sweetwater Parks.
 
 
   
Port Everglades welcomed Carnival Cruise Line’s Carnival Sunrise on her first call to the port at a ceremony held on board. The Carnival Sunrise, which will be homeported at Port Everglades for the winter season, will offer 4- and 5-day itineraries to the Bahamas, as well as the Eastern and Western Caribbean.
 
Naylor Association Solutions
The Board of Harbor Commissioners for the Port of Long Beach voted unanimously to promote Heather Tomley, a widely respected Southern California leader in environmental improvement programs, to Managing Director of Planning and Environmental Affairs for the Harbor Department. Senior Vice-President of the West Gulf Maritime Association (WGMA) Niels Aalund has been elected President of the International Propeller Club. Aalund will serve a two-year term, beginning October 17.
 
The Port of Coos Bay announced the successful conclusion of phase I of a tunnel rehabilitation project that focused on completing structural improvements to secure long-term safety and reliability of all nine tunnels along the Coos Bay Rail Line. PhilaPort officially opened its first Terminal in over 45 years. The $110 million 155-acre Southport Auto Terminal and Vehicle Processing Center was opened with a ceremonial ribbon cutting. The president and CEO of the Québec Port Authority, Mario Girard, traveled to Thetford Mines to meet with a large delegation of business people from the region to discuss the Laurentian Deepwater Container Terminal Project, as well as other infrastructure projects piloted by the port.
 
 
   
Port Saint John was recognized as one of Canada’s Safest Employers by the Canadian Occupational Safety magazine. The port authority was a silver winner in the public sector category. The Port of San Diego has received two prestigious recognitions from the Association of Environmental Professionals, San Diego Chapter. The awards were presented at the Association’s Annual Awards and Scholarship Event.
 
September proved to be another strong month for shipping through the Port of Green Bay, with more than 314,000 tons of goods moved through the port. That brings the year‐to‐date shipping total for the port to more than 1.6 million tons through September, which is 17% ahead of 2018. 
 
Green Marine
 
   
The Port of Nanaimo has renewed its commitment to work closely with the City of Nanaimo by formalizing a new Protocol agreement.
 
Manager of Utilities Administration, Oakland, California; Port of Oakland

Director of Channel & DMPA Development, Corpus Christi, Texas; Port of Corpus Christi Authority

Project Manager (Civil Engineer), Vancouver, Washington; Port of Vancouver USA

Maritime Attorney, Seattle, Washington; Confidential Employee
 
Naylor Association Solutions
 

 

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