Port of Long Beach – ‘Tie Lines’ Industry Subscription Newsletter
The industry subscription newsletter, Tie Lines, is produced by the Port of Long Beach and distributed monthly free of charge via email to a subscriber base of approximately 2,200 stakeholders. The informal publication uses a headline format with photos and a paragraph or two of copy that links to a longer story, related documents or a video. The newsletter always includes an original feature story, which is frequently reprinted in an attractive print edition, as well as a number of existing news stories from other sources. Electronic subscriptions are marketed through an advertising campaign in both print and digital media.
Port of Los Angeles – LAtitude
The Port of Los Angeles has created a unique electronic publication specifically targeted to its maritime stakeholders – LAtitude. LAtitude is made up of both video and print stories and is sent via Constant Contact to a database of more than 15,000 maritime stakeholders.