Port Everglades (Fla.) – Cruise Industry Video
Port Everglades made a splash this year at Cruise Shipping Miami, the cruise industry’s largest trade show, with a new trade show booth that incorporated video, eye-catching graphics and social media. The port’s "splash" advertising and branding campaign extended to the new exhibit booth, which was also taller than in previous years and featured a large monitor for the port’s new cruise marketing video and a photo opportunity for visitors to snap and post photos to social media sites. There was a constant flow of activity and excitement at the new trade show booth this year as people came to have their photos taken, watch the video and stop to chat with port staff.
Georgia Ports Authority (Savannah) – ‘In Their Own Words’
In this marketing video, the Georgia Ports Authority (GPA) showcased a series of successful customer experiences throughout the logistics process. The video’s key message is that the Port of Savannah offers greater flexibility and opportunity. GPA focused on specific user experiences to illustrate the "In Their Own Words" campaign. Powerful testimonials from logistics professionals at major corporations were featured, including Target, Home Depot, Caterpillar, Kia, Rayonier, Georgia Pacific and AJC International. The video – working in conjunction with a broader campaign of print and online ads, the GPA YouTube channel and a micro-website – helped new customers discover GPA’s competitive advantages through trusted industry voices.
Port of Long Beach (Calif.) – 'Thanks 4 All the Stuff' Music Video
"Thanks 4 All the Stuff" is a music video produced by the Port of Long Beach and Quack! Media targeted at the younger, Millennial Generation. Original lyrics set to original music are at the core of the video that is a modern take on a standard port presentation. Video locations were selected throughout the port, and the cast was supplemented with port employees.
Port of Los Angeles (Calif.) – LAtitude Video eNewsmagazine
The result of creative brainstorming between the Port of Los Angeles’ communications and its business and trade development teams, LAtitude was designed as a communication tool which would allow the port to connect with its current and prospective business clients in a unique and engaging format. The challenge was to create informative content about business trends and business partnerships emerging at the nation’s busiest container port and deliver the content in a concise and accessible format to the on-the-go maritime industry. Each quarterly edition of LAtitude contains three short video stories and three print articles. Now on its eleventh edition, LAtitude has set a new communication standard for the maritime industry. LAtitude is packaged in a website format, which is e-mailed directly to between 12,000 and 15,000 port and maritime industry stakeholders. In addition, a special TPM Edition of LAtitude is distributed each March to the nearly 2,000 attendees of the 2014 Trans Pacific Maritime Conference held in Southern California. LAtitude is also available directly on our website at www.portoflosangeles.org/latitude and the videos are available on the LAtitude YouTube channel as well.
Port of Los Angeles (Calif.) – ‘All Hands on Deck’
In 2012, as a result of an employee survey given to all Port of Los Angeles employees, a significant communication gap was identified between senior executives and all other port employees. In an effort to bridge this gap and strengthen communication relations on all levels, All Hands On Deck was launched. The creation of Cynthia Ruiz, deputy executive director of External Relations, All Hands On Deck is a series of three to five minute video interviews of port employees by senior executives. Each week, a new employee video interview is emailed to all Port of Los Angeles employees. This interview format has created the opportunity for senior executives to get to know port employees on both a professional and personal level. Additionally, it provides an opportunity for all port employees to get to know the personal side of the senior executives. Finally, the All Hands On Deck interviews offered all senior executives and staff glimpses into a day-in-the-life of port employees, both at work and outside of work, that they would otherwise have known.