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PROMOTIONAL/ADVOCACY MATERIAL

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Hamilton Port Authority – Port of Hamilton Infographic 
Hamilton Port Authority (HPA) identified a need to summarize its most important and most requested statistics for a range of stakeholder audience, including government, media, community organizations and HPA staff. HPA chose a simple, two-page infographic as an effective format that is inexpensive and quick to produce, and delivers the port’s critical information in an engaging way. The infographic is a handy, quick-reference tool for stakeholders to keep ‘pinned to their bulletin board’. HPA’s existing communication channels (hard copy and electronic) are leveraged for the prioritized distribution of the infographic to a variety of stakeholder audiences. This communication product successfully meets HPA’s identified communication needs, and advances the goals of the port’s overall communication strategy and mandate.

Port of Palm Beach – Fashion Photography Spread in Palm Beach Illustrated Magazine 
The Port of Palm Beach served as the backdrop for a high-fashion photo shoot for the September 2014 edition of Palm Beach Illustrated, an edition titled The PBI Awards: The Best of The Best. The shoot resulted in a 12-page spread titled Port of Call – Hot off the fall Runways: Fierce, edgy looks for all kinds of weather. Because of the spread, the port was then included in the Letter from the Editor on page 16 of the magazine with: "While we’re highlighting the best of the best, we also thought it would be fun to cover the fall trends in our fashion feature, "Port of Call." Fashion Editor Katherine Lande presents looks that are most relevant to the Palm Beach wardrobe...against a hyper-edgy backdrop: The Port of Palm Beach." The port was then used as a segue in the letter to introduce the yachting lifestyle and themed fashion accessories, thus merging Palm Beach lifestyle with Port of Palm Beach industry.  
 

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