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OVERALL CAMPAIGN

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Port of Long Beach – Education Outreach Program 
The Port of Long Beach Education Outreach Plan has been updated to build awareness and understanding of the Port of Long Beach and advance development of a skilled workforce that supports international trade and goods movement by creating and implementing a comprehensive program of events and activities focused on students in Long Beach-area schools. The comprehensive plan incorporates input from local educational leaders, students and industry professionals and includes programs for all grade levels, kindergarten through graduate school.

Port of Long Beach – 'Better Together' Campaign 
The ‘Better Together’ campaign, which employs the phrase "Better Together" after two short descriptive lines of copy, recognizes the importance the Port of Long Beach places on teamwork and partnership with its various trade and community constituencies. The ‘Better Together’ phrase has been implemented in a trade campaign and in general, sponsorship and education-based community campaigns. It has been placed in traditional and digital media, social media, sales materials and promotional items. And the now-familiar phrase is freqently referenced in speeches and presentations. 
 

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