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25 Ports Earn Awards in AAPA’s 2015 Communications Competition

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25 Ports Earn Awards in AAPA’s 2015 Communications Competition

Since 1966, AAPA’s annual Communications Awards Program – sponsored by the AAPA Public Relations Committee – has recognized excellence in the products, programs and services that public port authorities design and produce to meet their public relations and marketing goals.

In June, a group of 46 professional public relations practitioners from the Washington, D.C., area cumulatively spent 180 hours over three weeks judging 15 classifications of entries in AAPA’s 2015 competition, ranging from advertisements and periodicals to videos and websites. Upon completion of the judging, entries from 25 seaports scored high enough to be recognized at AAPA’s 104th Annual Convention and Expo in Miami, which runs Nov. 2-4.

In all, 24 submissions from 12 ports earned a communications Award of Excellence, while 31 submissions from 11 ports scored an Award of Distinction, and 40 submissions from 16 ports received an Award of Merit.

The top three highest scoring entries submitted in the competition receive trophies. For 2015, the highest overall scoring entry, in the Special Events classification from the Port of Los Angeles, will receive AAPA’s prestigious "traveling" Dan Maynard Communications Award for Overall Excellence for one year, together with an engraved wood-and-brass plaque to keep. The Dan Maynard trophy will be presented to the Port of Los Angeles during the annual awards luncheon at AAPA’s annual convention in Miami on Nov. 4. 

The second highest overall scoring entry for 2015, in the Websites classification from the Belledune (New Brunswick) Port Authority, earned AAPA’s Overall Award of Distinction trophy, while this year’s third overall highest scoring entry, in the Promotional/Advocacy classification from the Hamilton (Ontario) Port Authority, earned AAPA’s Overall Award of Merit trophy. 

"When port authorities communicate strategically with their many audiences, including their communities, business leaders and policymakers, they’re better able to show their tremendous value as drivers of economic development, environmental enhancement and job creation," said Kurt Nagle, AAPA’s president and CEO. "This competition helps our member ports by rewarding effective communications and highlighting best practices and lessons learned."

Following are summaries of each of the 24 Award of Excellence-winning entries in the 2015 communications competition, followed by a listing of the ports that won Distinction and Merit awards.
 

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