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Branding: Port Fourchon

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Port Fourchon: South Lafourche Airport Debuts New Logo, Brand

The Greater Lafourche Port Commission (GLPC) has launched a new logo and brand identity for its South Lafourche Leonard Miller Jr. Airport, complete with a new entryway sign. 

The new logo and branding are designed to give greater prominence to the port commission’s airport and its surrounding industrial park. 

"We really wanted to highlight the growth taking place at the airport by coming up with a logo and a brand identity which clearly belongs in the Port Fourchon family but stands on its own," said Chett Chiasson, executive director of the Greater Lafourche Port Commission. "The South Lafourche Airport is a critical link in the transportation chain for Port Fourchon and beyond, and we feel that the new logo shows that very well." 

The airport logo features the South Lafourche Airport’s identifier code, GAO, as well as a stylized arrow streaking above it through blocks in original port logo colors. The Port Fourchon logo is at the start of the new airport logo, representing the airport’s beginnings under GLPC as a service point for port users.

"The logo was designed to give you a definite sense that this airport is taking off and is able to serve as an extension of Port Fourchon into the aviation business, supporting our tenants across the oil and gas industry in the Gulf of Mexico," noted Airport Manager Joe Wheeler. 

Since GLPC acquired the South Lafourche Airport in 2001, flight operations have increased from 550 in 2001 to 23,879 in 2014. They are set to double once Chevron’s $30 million Gulf of Mexico Aviation Logistics Center is completely operational by 2016. 

The airport complex also includes a 1,200 acre industrial park, which is the site of future airport upgrades the works including a new terminal building, hangars, runway strengthening, and a connector road linking the airport and industrial park to LA 3235, enhancing its connection to Port Fourchon and continuing to improve intermodal transportation and commerce in the region. 

"The port commission takes its mission to foster economic development for the good of the community very seriously, and the incredible growth at the South Lafourche Leonard Miller Jr., Airport is a great example of that commitment to our mission. We hope that people in the community and in the industry see this new logo as a symbol of that growth and possibility," said Port Commission President Perry Gisclair.
 

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