PROMOTIONAL/ADVOCACY MATERIAL

Print this Article | Send to Colleague

Port of Everett (Wash.) – Marketing Materials

In 2013, the Port of Everett faced the need for updated and newly-branded marketing materials that reflected its growing seaport, marina and real estate assets. In revising its materials, it became clear that the port also needed more flexibility and control of its messaging in an effort to support department teams by providing their customers with targeted information while reducing information overload. Clearly branded, succinct documents with the flexibility to pick and choose appropriate pieces, adding or removing information as needed, resulted in new, tab-formatted documents that are meeting the need, while presenting a professional face for the port to its various constituencies.

Port of Los Angeles (Calif.) – Mariner's Guide 2014

The Port of Los Angeles’ Mariners Guide provides vital information for persons who pilot or operate ships and small boats in and around the port. It is a helpful, easy-to-use guide to provide a safer navigational experience and includes annual tide tables, construction information which impacts water conditions and safety, U.S. Coast Guard requirements, and a directory of maritime support services with current contact information. It also contains technical information for merchant mariners and more basic information for small boaters and water enthusiasts. The content is compiled with heavy input from the port pilots, port police and port customers.