DIRECTORIES/HANDBOOKS

Print this Article | Send to Colleague

Port of New Orleans (La.) – The Official Directory of the Port of New Orleans 2014

The Port of New Orleans’ annual Port Directory is a source of vital information about port assets and capabilities as well as an annual comprehensive list of companies and organizations for which the port does business. The directory is used as a marketing tool by port marketing staff and its board of commissioners for port customers. The feedback from port marketing staff is that customers still like and use the hard copy publication while conference-goers don’t necessarily like to travel with bulky publications. Directory listings were getting too long and, in many cases, outdated. The port needed to purge and update the listings to make them more relevant and accurate. The listings section was also very utilitarian and lacked color and style, and the basic look of the whole publication had been the same for several years. The port wanted the 2014 book to be less bulky, with a fresh, clean look to portray the port as modern and efficient. At the same time, port staff wanted keep the critical elements readers expect to find in an official directory and guide to the port.