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Brand Change: Tampa

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The Port of Tampa announced changes to its name and logo at its annual State of the Port event on January 22.

Tampa Adopts New Brand Name and Logo

The Port of Tampa has a new name and logo to reflect what the Tampa Port Authority’s "renewed spirit, expansion, investments and new momentum in its marketing efforts, both regionally and globally."  The Port Tampa Bay logo and brand approach were launched January 22 at the annual State of the Port event at Cruise Terminal 2, in Tampa.

"There's a whole new customer-centric focus and energy to what we're doing here," said Port Authority President and CEO Paul Anderson. "We're making the investments and structural moves to provide more capacity and value for our customers – and now we're telling everyone about it. Our new logo and brand messages reflect regionalism and diversity in our lines of business and reflect who we are as a truly world class port."

 


 

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