Cruise Industry’s $2.38 Billion Economic Impact Across Canada

CANADA CRUISE PORT TRAFFIC 2012
Port	Passengers	Port	Passengers
Charlottetown (PEI)	67,343	Saguenay (QU)	29,045
Corner Brook (NFL)	26,811	Saint John (NB)	187,901
Halifax (NS)	252,857	Sydney (NS)	86,662
Metro Vancouver (BC)	666,240	Victoria (BC)	499,662
Montreal (QU)	49,739	Other Ports	68,086
Quebec (QU)	117,181	TOTAL	2,051,527
BREA, The Economic Contribution of the International Cruise Industry in Canada 2012

The report focused on the three primary Canadian cruise itinerary markets – Canada/New England, Quebec and Alaska. It found that the 2.05 million cruise passenger visits in 2012 generated C$1.16 billion in direct spending by the cruise lines, their passengers and crews and 9,849 annualized full and part-time jobs.

These direct expenditures created additional spinoff activities that, together with direct spending, create a total economic impact across Canada of nearly C$2.4 billion. Direct and indirect economic impact together produced 7,661 jobs, C$780 million in wages, and business and income tax revenues amounting to an estimated C$269 million.

CANADA CRUISE INDUSTRY Summary of Economic Impacts, 2012 Millions of Canadian Dollars
	Canada	British Columbia	Quebec	Atlantic Canada	Other Canada
Passenger Traffic	2,051,527	1,177,839	230,392	643,296	n/a
Direct Economic Impacts
Cruise Industry Direct Spending	$1,157	$790	$140	$86	$141
Employment	9,849	6,869	1,205	844	931
Wages and Salaries	$397	$259	$50	$29	$58
Indirect Business and Income Taxes	$120	$84	$14	$9	$13
Total Economic Impacts
Total Output	$2,378	$1,562	$285	$183	$347
Employment	17,661	12,252	2,173	1,249	1,987
Wages and Salaries	$780	$532	$97	$51	$100
Indirect Business and Income Taxed	$269	$202	$26	$15	$25
BREA, The Economic Contribution of the International Cruise Industry in Canada 2012

Direct spending includes spending of C$675 million by the cruise lines, C$448 million by passengers, and C$33 million by vessel crew members.

Spending by cruise lines consisted of professional and business services (C$113 million), fuel (C$87.4 million) and machinery and equipment (C$86.5 million). The Top 3 spending categories for passengers were tours and transportation (C$93.3 million), lodging (C$83.1 million) and retail sales (C$45.4 million). Spending by cruise ship crew included retail sales (C$22.7 million), food and beverage (C$9.4 million) and tours and transportation (C$1.1 million).

Interior provinces benefited economically as source markets for goods and services such as food and beverages, fuel and hotel supplies purchased by the cruise lines.

NWCCA member cruise lines participated in the study along with the Atlantic Canada Cruise Association, the St. Lawrence Cruise Association and Cruise BC. More than 18,000 passenger and crew surveys were completed across seven cruise destination ports in Canada, measuring passenger and crew spending patterns and satisfaction.