If you missed any of the masterclasses offered thus far during AAHOACON23, there's one opportunity remaining. This masterclass serves as a complement to the daily education sessions and offer specialized, cutting-edge content geared toward all types of hoteliers.
Demystifying the Digital Marketplace • 1:30-3 p.m. • Room 403 AB, LACC
Improving Profit Contribution through Commercial Strategy.
In collaboration with Kalibri Labs and its co-founder, Cindy Estis Green, AAHOA is proud to host a one-of- a-kind, Elite Masterclass to help demystify the complex digital marketplace. It’s time for hotel owners to move past the days of untracked and unmanaged commissions and transaction fees. Revenue management and market penetration analyses have historically been a good place to start. But, unless your hotel is tracking and managing its business mix, and its net ADR and taking advantage of next-generation metrics and benchmarking, your full hotel may be a lot less profitable than it could be. Not all revenue is created equal.