Hotelier Weekly
February 9, 2023
Legendary Capital

AAHOA News
  
Attention, Lifetime Members! February 10 is the deadline for AAHOA Lifetime Members to register for AAHOACON23 to qualify for reimbursement of the registration fee.
 
If you do not register by February 10, you will not be eligible for reimbursement of your registration fee.
 
Don't delay; register today, and take advantage of this incredible member benefit! We're so excited to have you join us in the City of Angels for AAHOACON23, April 11-14.
 
  
Every year, AAHOA recognizes leaders for their contributions to the industry. Winners are chosen by an independent awards review committee, and recipients are acknowledged and celebrated on stage during the AAHOA Convention & Trade Show.
 
Do you know a hotelier who has gone above and beyond in their efforts? Are YOU that hotelier? Now is the time to nominate him or her for one of seven awards to be bestowed at AAHOACON23, April 11-14, in Los Angeles, CA. The deadline to submit nominations is February 10, 2023, and you do not need to be an AAHOA Member to submit a nomination, but you must be an AAHOA Member to receive an award.
 
See the list of awards below:

1. AAHOA Award of Excellence
2. Cecil B. Day Community Service Award
3. Outreach Award for Philanthropy
4. IAHA Independent Hotel of the Year Award
5. Outstanding Women Hotelier of the Year Award
6. Outstanding Young Professional Hotelier of the Year Award
7. Political Forum Award for Advocacy
 
**Please note that we're calling on all of our Independent Hoteliers to submit their nominations for the IAHA Independent Hotel of the Year Award. Don't delay! Now is the time to nominate the independent hotel in your network that sets a high standard of excellence in quality, service, and guest satisfaction.
  
AAHOA Members! Now is the time to book your hotel for AAHOACON23.
 
The NBA playoffs are starting on April 15, and the Los Angeles Clippers have a chance to participate. This means that hotel accomodations are filling up fast. We urge you to book your accommodations for AAHOACON23 as soon as possible.
 
NOTE: This year, you MUST register prior to booking your accommodations.
 
The Hotel Indigo, Sheraton Grand, and Intercontinental all have four-day availability for AAHOACON23.
 
You can use this chart to determine which hotels still have availability for the convention.
 
Don't delay! We can't wait to see all of you in the City of Angels in April.
  
The 2019 AAHOA Convention & Trade Show, AAHOA’s previous biggest show to date, which celebrated the association’s 30-year anniversary, totaled 77,500 square feet of exhibit space. This year, with many weeks remaining for industry partners to secure space, AAHOACON23 already sits at 81,900 square feet of sold exhibit space. In addition, as of February 8, AAHOA has nearly doubled the registration total of Lifetime Members compared to AAHOACON22, and the organization is still on pace to exceed 2019 registration totals of more than 8,000 attendees, with 60+ days still to go until AAHOACON23. 
 
Please visit AAHOACON.com to register, and click here if you're interested in securing a remaining booth space or learning about key sponsorship opportunities.
 
  
Serving on the AAHOA Board of Directors provides a rewarding opportunity to help drive the strategic direction of a national association dedicated to advancing and protecting the interests of hotel owners. Open positions and eligibility requirements are available at 2023 AAHOA Board Elections.
 
The 2023-24 AAHOA Board of Directors candidate nomination period runs through Monday, February 13, 2023.
 
Answer the call to volunteer and serve! To apply, visit the 2023-2024 Director Nomination Form.
Fortis Payment Systems, LLC
Launch Entertainment
Featured Content
  
Point 8 of the 12-part webinar series was released earlier this week, and sheds light on the legal dispute process between Franchisees and Franchisors. In this webinar, AAHOA President & CEO Laura Lee Blake is joined by Vice Chairman Bharat Patel and Lifetime Member Neil Patel to discuss the importance of an independent and fair process to resolve disputes and the role negotiations play in minimizing litigations.
 
“I will share with you some good news,” AAHOA President & CEO Laura Lee Blake said. “As a part of recent negotiations with the various Franchisors, one Franchisor, in particular, is looking at establishing a new dispute resolution process before the parties are headed to binding arbitration.”
 
“The key is to remind the Franchisor and remind yourself that we have a financial situation. It’s not a legal issue,” AAHOA Vice Chairman Bharat Patel said. “We don’t immediately have to grab an attorney. Typically, what ends up happening is that I hire an attorney, they hire an attorney, and we’re not resolving the basic issue. It’s best to come across with open eyes and open ears.”
 
Red Roof Inn
Ascentium Capital , LLC
Events and Happenings
  
AAHOA and the Texas Hotel & Lodging Association will have a full day of advocacy on Thursday, February 16, in Austin, TX. "Converge on the Capitol" will give hotel owners a chance to participate in the legislative process. During the events, Texas hoteliers will encourage elected representatives and legislative staff to support several issues important to hotel owners in the Lone Star State, including: 
  • Full funding for tourism promotion
  • Local hotel tax revenue for tourism-related purposes
  • Major events reimbursement program and events trust fund
You can read more about the issues here.
 
Additionally, AAHOA is proud to be providing round-trip transportation to Austin from Houston, Dallas/Irving, and San Antonio. You can reach out to North Texas Regional Director Dhiren Masters, South Central Texas Regional Director Kiran Patel, and Southeast Texas Regional Director Ailesh Mulji if you have any questions.
 
Space is limited, so RSVP today!
dormakaba Canada Inc.
DIRECTV Hospitality
AAHOA Education
  
What are modern hoteliers doing to improve operations, enhance staff communication, and deliver exceptional guest service? The simple solution may surprise you. Discover the role of technology in seamlessly connecting all of your hotel operations, and find out what you can do starting today to resolve some of the key issues facing today’s hotel owners.
 
Presenter: Sean Cohen, Creative Director at ALICE
In the Market
  
Truist Securities reports, “Last week had a very easy y/y comp due to Omicron, and this easy comp will likely continue to be through March. The +5.6% result vs. 2019 reflected weakness in higher-end individual corporate travel (corporate belt tightening). Note that Las Vegas had three concurrent conventions/trade shows last week (Builders' inclusive), which ran in mid-February in 2019, propping up the overall U.S. results both in 2023 and vs. 2019. Upscale RevPAR: +27.9% y/y and -4.1% vs. 2019; Upper Midscale RevPAR: +17.2% y/y and +4.1% vs. 2019.”

For more, read the full report here and read the China/Europe report here.
Hotel Equities
Karcher North America
Featured Club Blue Member
  
AAHOA Members, get 5 percent off all your everyday purchases when you use the Lowe’s LAR business credit card. There’s no annual fee, and you can make purchases by phone, fax, or at LowesForPros.com. You’ll also be able to take advantage of exclusive cardholder promotions and receive discounted delivery on your purchases! Click here for more details, then contact Anthony Ruiz (Anthony.ruiz@lowes.com) to get started.
Featured Platinum/Silver Member
  
Marcus & Millichap is a leading commercial real estate brokerage firm focusing exclusively on investment sales, financing, research, and advisory services. The firm has perfected a powerful property marketing system that integrates broker specialization by property type and market area, has relationships with the largest pool of qualified investors, and uses state-of-the-art technology to match buyers and sellers. Contact them by email (alexis.hummel@marcusmillichap.com) or visit the website today.
Featured Member Benefit
  
All Insurance Underwriters (AIU) is a National Managing General Agency giving AAHOA Members the option to retain current Insurance Agents. We also offer all Commercial General Lines of insurance, together packaged with Worker’s compensation (where applicable) extra savings can be found. Check out the website for more information on AAHOA Member benefits, and fill out a form to contact one of our dedicated team members.
IDeaS - A SAS COMPANY
Industry News
  
Approaching the three-year mark of the start of the pandemic, it's time to take a look back at the past 36 months of data, and the results show an industry approaching 2019-era numbers.
(Source: STR Photo credit)
  
Much like death and taxes, change is inevitable, and forward-thinking hoteliers are finding success by planning today for tomorrow's challenges.
(Source: Forbes Photo credit)
  
Recent research indicates that a majority of consumers want a personalized experience throughout the marketplace, and hoteliers are uniquely positioned to offer those customized experiences to their guests.
(Source: HospitalityNet Photo credit)
Best Buy Business
Naylor Association Solutions
Today's Hotelier: In Case You Missed It

FEBRUARY ISSUE

The February 2023 issue is out now! This month, we take a deep dive into all things technology including three waypoints to consider when deciding what hotel tech to implement, getting to the bottom of hotel tech – from self-service to overall systems, how technology is key to the short- and long-term success of the independent hotelier, and much more.

Featured Content

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