Hotelier Weekly
December 22, 2022
Legendary Capital

AAHOA News
  
Take advantage of the opportunity and register to attend AAHOACON23, taking place April 11-14 in Los Angeles, by December 31 for Early-Bird registration rates. AAHOACON23 registration fees will increase on January 1, 2023, so make sure you receive the lowest rate available by registering today!
 
Are you an AAHOA Lifetime Member? You're eligible to receive reimbursement of your registration fee to the 2023 AAHOA Convention & Trade Show. To take advantage of this Lifetime Member benefit, you must:
  • Register by Friday, February 10, 2023
  • Attend AAHOACON23 in person in Los Angeles
That's it! Your reimbursement will be issued approximately 30 days after the event.
  
Over the weekend, AAHOA Upper Midwest Regional Director Kalpesh Joshi was honored by GSA, one of the leading organizations in the Indian community, receiving the Pride of India Award. Joshi has been working with the Indian community for many years, including during the pandemic. With the help of AAHOA Members across the U.S., they worked with the Indian Consulate to arrange for all stranded Indian students around the country to get flights back to India.
 
Also, during the pandemic, some groups in the city of Chicago were trying to pass a resolution against India. Joshi worked tirelessly to educate local elected officials, and ultimately, the resolution failed.
Afterward, the Indian news Channel (TV9) interviewed Joshi and one other community leader about the situation.
 
AAHOA President & CEO Laura Lee Blake congratulated Joshi on LinkedIn for making a difference in his community, and for being a voice for the Indian-American community. AAHOA is proud of the ways in which so many members take an active role to improve the industry and create opportunities for others striving to achieve the American Dream.
 
Congratulations, Kalpesh! An amazing honor and so well deserved. 
  
It's that time of year again!
 
Don't miss your opportunity to take the 2022 AAHOA Membership Satisfaction Survey. The survey closes at 5 p.m. on Friday, December 23. 
 
As a member, your satisfaction is extremely important to us. Please take a moment to answer this two-question survey about how your AAHOA membership served you in 2022.
 
We appreciate your time and feedback! Take the survey now.
 
Fortis Payment Systems, LLC
Charter Communications Operating, LLC
Featured Content
  
Last week, the Point 5 webinar was released; it is the 5th installent in the 12 Points Webinar Series. It sheds light on mandated vendors, rebates and kickbacks, and increased costs of products and services, all of which can ultimately raise prices for hotel guests.
 
AAHOA President & CEO Laura Lee Blake and Lifetime Member Vimal Patel share the importance of Point 5 and why Franchisees should be free to buy conforming goods from any vendor, not just those mandated by the Franchisor.
 
“Many hoteliers want to provide extraordinary guest experiences, but to do so, they need viable profit margins that allow them to invest in the business and deliver the best guest experiences,” AAHOA President & CEO Laura Lee Blake said.
 
“The vendor issues have astronomically become a problem financially, as well as a disservice in the products that brands are forcing and mandating onto the franchisees,” AAHOA Lifetime Member Vimal Patel explained.
 
Watch the Point 5 Webinar today, and visit the 12 Points Webinar Series Landing Page to review or catch up on Points 1 to 4.
Red Roof Inn
Ascentium Capital , LLC
Events and Happenings
  
AAHOA is excited to launch its 2023 Regional Conferences & Trade Shows in February. The Tri-State Regional Conference & Trade Show will kick off the popular annual series on Thursday, February 9, 2023, at the Whispering Woods Hotel and Conference Center Olive Branch - Memphis in Olive Branch, MS.
 
The first Regional event of the year will provide a unique place for three regions to come together to showcase the best of the industry and hear from political leaders who support America’s hotel owners. Arkansas Regional Director Danny (Chintu) Patel, Gulf Regional Director Vimal Patel, and Mid South Regional Director Harikrishna (HK) Patel have been working hard behind the scenes to make this event possible, and AAHOA is looking forward to bringing hoteliers together at the first Regional of 2023 for a full day of education, networking, and exploring what our amazing vendors have to offer.
 
Don’t delay, register for this event today! You can also watch this video and see why AAHOA Members, vendor partners, industry leaders, and elected officials join AAHOA at one or more Regional events.
dormakaba, Inc.
AAHOA Education
  
Cultural intelligence is the understanding of how different guests culturally self-identify. Knowing more about your guests allows for more informed and genuine engagement, which can lead to higher guest satisfaction scores, increased sales, and improved guest loyalty. Join us for this webinar to learn five cultural identity lenses to increase positive engagement between guests and hotel staff.
In the Market
  
Truist Securities reports, “Last week’s RevPAR was against a +107.6% comparable result in 2021 vs. +126.7% in the prior week. On a 3-year run-rate (vs. 2019), RevPAR was +35.1% vs. +14.0% in the prior week’s 3-year run-rate. Upscale RevPAR: +16.1% y/y and +32.1% over 3 years; Upper Midscale RevPAR: +7.1% y/y and +32.4% over 3 years. We noted a few main takeaways on the STR results. Versus 2021: RevPAR had a sizable deceleration from the approximate +25% the industry was running post-Labor Day up to before Thanksgiving. Versus 2019: the biggest item we saw was Group occupancy unusually high reflecting a modest calendar shift.”

For more, read the full report here and read the China/Europe report here.
Red Lion Hotel Corp - Sonesta
Karcher North America
Featured Club Blue Member
  
AAHOA Members, get 5 percent off all your everyday purchases when you use the Lowe’s LAR business credit card. There’s no annual fee, and you can make purchases by phone, fax, or at LowesForPros.com. You’ll also be able to take advantage of exclusive cardholder promotions and receive discounted delivery on your purchases! Contact Anthony Ruiz (Anthony.ruiz@lowes.com) to get started.
Featured Platinum/Silver Member
  
Marcus & Millichap is a leading commercial real estate brokerage firm focusing exclusively on investment sales, financing, research, and advisory services. The firm has perfected a powerful property marketing system that integrates broker specialization by property type and market area, has relationships with the largest pool of qualified investors, and uses state-of-the-art technology to match buyers and sellers. Contact them by email (alexis.hummel@marcusmillichap.com) or visit the website today.
Featured Member Benefit
  
The members of AHIA specialize in hospitality industry legal issues and have a minimum of five years' experience for in-house counsel and 10 years' experience for outside counsel. All AHIA members are committed to promoting professionalism, continuing education, and improved communication, which creates a network of competent experienced attorneys committed to improving legal services throughout the hospitality industry. Access their nationwide directory to find a hospitality industry lawyer near you.
Inn-Flow
ADP, Inc.
Industry News
  
According to a recent survey of those planning hotel-based events in the coming year, hoteliers can expect continued business events to continue to lag somewhat behind more traditional social affairs like weddings, receptions, birthdays, and anniversaries. 
(Source: Tripleseat Photo credit)
  
When looking ahead at the industry's future prospects for growth, it's vital that hoteliers consider evolving guest preferences for robust technology offerings in their plans.
(Source: Hospitality Net Photo credit)
  
As technology's evolution continues offering more opportunities to automate once-human-led processes, hoteliers are facing a dilemma of short-term cost savings at the expense of a personal connection with guests.
(Source: Hotel Technology News Photo credit)
Best Buy Business
Today's Hotelier: In Case You Missed It

DECEMBER ISSUE

The December 2022 issue is out now! In this issue, we explore the road to recovery, including a look ahead to 2023 and beyond. We also discuss topics such as how automation is key, the forecast for commercial real estate capital markets, what the future holds for the independent hotelier, and much more.

Featured Content

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