Hotelier Weekly
August 4, 2022
Legendary Capital

AAHOA News
  
Hurricane season 2022 started June 1 and runs through November 30. As we enter the peak of hurricane season in August, hotel owners need to have a plan and be prepared. Hotel properties in vulnerable coastline regions can face high winds, storm surge flooding, heavy rainfall, structural damage, and much more if and when a hurricane makes landfall.
 
Vimal Patel, AAHOA Lifetime Member and QHotels Management CEO, recounts his experience reopening his hotel after Hurricane Ida damaged his hotel property. 
 
"We got affected with the wind damange and flooding. And a substantial amount of roof damage because the water came from the roof and damaged the building from the top down. It took a long time to assess the damage and get the mitigation work started," Vimal said.
 
The aftermath of a hurricane can cause so much uncertainty and business interruptions. So, what steps can hotel owners take to prepare for potential hurricane damage to their businesses? Watch this informational video where Vimal Patel, AAHOA Lifetime Member and QHotels Management CEO, and John W. Houghtaling, II from AAHOA Club Blue Industry Partner Gauthier Murphy & Houghtaling, share insights on navigating insurance claims, assessing property damage, and using AAHOA as a resource after a hurricane.
  
 
This week, the U.S. Travel Association said goodbye to Roger Dow, who stepped down from his role as President and CEO after 17 years.
 
Travel is an integral part of the American experience, and the pro-growth and pro-traveler work Roger achieved during his time at the U.S. Travel Association helped many AAHOA Members take their hotel business to the next level. 
 
Roger’s leadership, complemented by an abiding sense of optimism, was essential in guiding the industry through numerous challenges over the years, from the post-9/11 travel slump to the COVID-19 pandemic. Roger was a steady voice of resilience in each of these moments, none more so than by rallying the industry to ensure all sectors of travel received the necessary relief to survive the pandemic and keep workers on payrolls. His role in reopening international inbound air travel and repealing the pre-departure COVID testing requirement was a turning point in the industry’s recovery.
 
The AAHOA Community wishes Roger all the best in his next chapter and thanks him for all he has done for our industry! Read the full tribute to Roger Dow and gain more insight into his incredible contributions to the hospitality industry. 
 
  
Environmental, social, and governance (ESG) initiatives have accelerated in recent years, especially in hospitality. The recent global pandemic led many hotel owners to examine their ESG initiatives and sustainability goals. Check out how the industry can invest in long-term environmental upgrades and protect communities, employees, and hotel guests.
  
U.S. hotel performance improved from the previous week, and revenue per available room reached an all-time high on a nominal basis, according to STR‘s latest data through July 23 (percentage change from comparable week in 2019*):
 
-Occupancy: 72.8% (-6.0%)
-Average daily rate (ADR): US$158.79 (+16.4%)
-Revenue per available room (RevPAR): US$115.59 (+9.3%) 

In addition to the weekly RevPAR level, occupancy was the highest since early August 2019.
 
Read the full report here
RealINSIGHT Marketplace
Charter Communications Operating, LLC
Red Roof Inn
Ascentium Capital , LLC
Events and Happenings
  
The month of August is full of Regionals, Town Halls, and even a Charity Golf Tournament! Check out our lineup of events coming your way. Make plans to join us by registering today. (All times are local.)
dormakaba, Inc.
Metro25 of Detroit Inc
In the Market
  
Truist Securities reports, “Last week’s RevPAR was up against a +102.9% comparable result in 2021 vs. +110.0% in the prior week. On a 3-year run-rate (vs. 2019), RevPAR was +13.9% vs. +9.3% in the prior week’s 3-year run-rate. Upscale RevPAR: +19.4 y/y and +9.0% over 3 years; Upper Midscale RevPAR: +9.0% y/y and +14.3 over 3 years. We continue to observe the upper-end outperforming the lower, likely due to the return of business and group travel to these segments whereas the lower-end chain scales, while still significantly performing above 2019 levels, have difficult y/y leisure comps. Additionally, we continue to observe some of last year’s “hot” leisure markets, especially those in Florida, showing some of the weakest results of the top-25 markets, notably Miami -1.6% y/y and Tampa +3.3% y/y.”

For more, read the full report here, and read the China/Europe report here.
Red Lion Hotel Corp - Sonesta
Karcher North America
Featured Club Blue Member
  
AAHOA has partnered with AutoClerk to offer AAHOA*PMS, a property management system designed specifically for AAHOA Members.
 
There are pricing options to fit your needs, including subscriptions with no upfront fees, and you can run your hotel from any mobile device with a browser. AutoClerk also offers 24/7 phone support from staff and trainers who each have at least five years of hands-on hotel work experience.
 
Visit www.aahoapms.com for more details and to sign up now!
Featured Platinum/Silver Member
  
As the world's leading provider of electronic locks, in-room safes and energy management solutions, Onity offers a full spectrum of advanced facility management technology. With an integrated range of products and a vast global support network, we provide the power of real solutions and reliable support to maximize the efficiency of your operations today and into the future. Onity locks are simple to program and easy to use, providing dependable protection while keeping lock-related issues to a minimum. For more information, check out the website, then contact Mark Lewitt (mark.lewitt@onity.com) today.
Featured Member Benefit
  
Special savings for AAHOA Member
--Free MAPP report: Daily, forward-looking business on the books report to aid recovery
--20% off subscriptions to myDocs and myPerspective
 
Visit the website and reference this deal for more information. Also be sure to take advantage of myDigitalOffice's Market Analytics, Pace & Performance (MAPP) tool designed to help users make strategic, data-backed business decisions for economic recovery.
Alliance Laundry Systems-UniMac
ADP, Inc.
Industry News
  
Multiple deaths at a Bahamas resort due to CO poisoning a few months ago have helped revive the debate over the necessity of in-room carbon-monixide detectors at hotels.
(Source: The New York Times Photo credit)
  
As offices across the world continue to reopen, many employers are taking lessons from the approach many hotels take when creating a hospitable environment. What cues is corporate America taking from your competition that could help make your property more inviting?
(Source: Forbes Photo credit)
  
With guests continuing to return in greater numbers, the industry is making progress toward pre-pandemic levels, while many properties are struggling to fill staffing vacancies, thus adding further complications to an already difficult recovery.
(Source: Travel Daily News Photo credit)
FARMERS STATE BANK
USC Bovard College
Today's Hotelier: In Case You Missed It

AUGUST ISSUE

The August 2022 issue is out now! In this issue, we explore the road to recovery, including maximizing revenue in an unpredictable market. We also discuss topics such as key revenue-related provisions in hotel purchase and sale agreements, determining which underwriting metrics matter most to lenders in the current economic environment, finding new revenue and cost savings in unexpected places, and much more.

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