Hotelier Weekly
April 28, 2022
Bayer CropScience, LP

AAHOA News
  
Ready to get more involved with AAHOA? Now is your chance! The application period for 2022-2023 AAHOA Ambassadors is now open through Tuesday, May 10. The participation and talent of our dynamic membership is vital to AAHOA's success. If you want to make a difference for AAHOA Members and the hospitality community, get more involved with AAHOA, and help shape the future of our industry, we encourage you to apply to serve as an AAHOA Ambassador. Get started now and apply in as little as 2 minutes. 
  
Mark your calendars! AAHOA is kicking off regionals season with the Greater Los Angeles Regional Conference & Trade Show, starting at 7:30 a.m. on Tuesday, May 10, in Los Angeles, CA. And just two days later, the North Pacific Regional Conference & Trade Show will be on Thursday, May 12, at 7:30 a.m. in San Jose, CA. Both are held in conjunction with the California Hotel & Lodging Association. Be sure to reserve your spot so you don't miss out!
  
Last week, the Department of the Treasury and the IRS issued a joint release highlighting public feedback the agencies received regarding issues with taxpayers who also filed for the ERTC. AAHOA and our coalition partners have been extensively engaged on the issue and we welcome the acknowledgment from the IRS. We highly encourage you to access the full release if you have applied for the ERTC.
  
Are you looking for exclusive AAHOA Member offers? AAHOA is proud to work with top industry partners who provide products and services to help our members succeed. When you sign up to receive our Vendor Digest, you will get weekly savings delivered right to your inbox. You can opt-in today at MyAAHOA or by emailing info@aahoa.com
 
United Insurance Agencies
Charter Communications Operating, LLC
Red Roof Inn
Ascentium Capital , LLC
Events and Happenings
  
Check out our lineup of events coming your way over the next few months! Make plans to join us by registering today. (All times are local.)
dormakaba, Inc.
Metro25 of Detroit Inc
In the Market
  
Truist Securities reports, “Last week’s RevPAR was up against a +220.7% comparable result in 2021 vs. +239.3% in the prior week. On a 3-year run-rate (vs. 2019), RevPAR was +10.5% vs. +8.0% in the prior week’s 3-year run-rate. Upscale RevPAR: +62.1% y/y and +1.7% over 3 years; Upper Midscale RevPAR: +37.7% y/y and +7.9% over 3 years. On a holiday and spring break week, ADR was especially strong, up 15.4% vs. the comparable 2019 week, a theme we also see for summer vacation travel. Even with 3-year occupancy still down in all chain scales ex-economy, ADR growth was substantial enough to present a very favorable headline RevPAR result. That said, on a “real” inflation adjusted basis, we see that headline ADR up closer to 5% vs. comparable 2019 levels."
 
For more, read the full report here.
DIRECTV Hospitality
Karcher North America
Featured Club Blue Member
  
With the best technology in the industry, DISH Business delivers a premium entertainment experience for properties of all sizes. EVOLVE by DISH lets your guests cast personal content, watch live TV and access the apps they love – all on your in-room TV. Get DISH to give your guests the entertainment they want at prices you’ll love. Visit the website, then contact Tyler Floyd to start saving today!
Featured Platinum/Silver Member
  
MassMutual is a leading mutual life insurance company that is run for the benefit of its members and participating policyowners. MassMutual offers a wide range of financial products and services, including life insurance, disability income insurance, long term care insurance, annuities, retirement plans and other employee benefits. For more information, visit www.massmutual.com, then contact Ana Lucia Divins to get started.
Featured Member Benefit
  
AAHOA is proud to collaborate with Kennesaw State University to establish the Michael Leven and Lee Dushoff AAHOA Scholarship for Compassionate Leadership. This annual scholarship will support students seeking an undergraduate degree in hospitality management. For more on the qualifications and how to apply, please contact Seth Walker at swalk165@kennesaw.edu or call 470-578-2206. To make a tax-deductible contribution to the scholarship endowment, please click here
Hotel Equities
Industry News
  
During the first three months of 2022, $12.5 billion worth of hotel properties changed hands, which represents the strongest quarter of activitity since 2016 and demonstrates resurgent value in the industry. But, experts caution, strong investment activity doesn't necessarily equate to overall industry health.
(Source: ConnectCRE Photo credit)
  
In a trend that should concern hoteliers, a chain of hotels in New Mexico are being sued by a guest who has never even visited the state for lacking ADA compliance info on their websites.
(Source: KRQE Photo credit)
  
Thanks to workers continuing to prefer remote employment opportunities, hotels continue to see bookings from guests who are mixing business with pleasure, with this corner of the market expected to grow exponentially during the coming decade.
(Source: Future Market Insights Photo credit)
FARMERS STATE BANK
USC Bovard College
Today's Hotelier: In Case You Missed It

APRIL ISSUE

The April 2022 issue is out now! In this issue, we explore the road to recovery, including a look at market factors and business choices that can help speed recovery. We also discuss topics such as finding opportunity in a challenging economy, how offering better benefits could knock out your labor woes, utilizing new technologies to help a hotel’s bottom line, and much more.

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