Hotelier Weekly
March 17, 2022
Bayer CropScience, LP

AAHOA News
  
Tomorrow, March 18, is the last day to claim Early-bird pricing for AAHOACON22 registration! After March 18, the rates to attend the convention in Baltimore will increase, so make sure you lock in the lowest rate available by registering today. AAHOACON22  brings together the who’s who of the industry for networking, learning, and deal-making on the Trade Show floor. Don’t you want to experience all of that at the lowest rate available? Of course you do, so register now!
  
The 2022 Hunter Hotel Investment Conference is scheduled for next week, March 22-24, at the Atlanta Marriott Marquis, and you’re invited to join us at an AAHOA Women Hoteliers and Young Professionals Happy Hour at 6:30 p.m. Tuesday, March 22! On the 10th floor Skyline Level of the Marquis, AAHOA will be bringing together women hoteliers and young professionals for a networking reception that will offer you a prime opportunity to build new, meaningful relationships and strengthen existing ones. Don’t miss it!
  
2022 AAHOA Elections are now completely online, and all eligible voters can cast their ballots via their smartphone when the polls are open on April 14 and April 15. Because this is a new process, we want to ensure you’re thoroughly informed. The most important thing to do right now is to ensure that you have a unique email address and mobile phone number on file in MyAAHOA. This is important because this is the same information that will be used to verify your identity during the credentialing process. If you do not complete this step, you will experience delays in credentialing. Update your profile now
  
The active participation of our talented, dynamic membership is vital to AAHOA’s success. If you want to make a difference for AAHOA Members, we encourage you to apply to serve on an AAHOA committee. The eight AAHOA committees – Bylaws and Governance, Finance and Audit, Education and Professional Development, Independent Hoteliers, Franchise and Industry Relations, Government Affairs, Convention, and Strategic Planning – all serve vital functions in advancing AAHOA forward toward its strategic goals.
Applications are due by April 15. Apply today. 
  
AAHOA, AHLA, and the hospitality industry at large have publicly condemned Russia's unprovoked invasion of Ukraine. Many of the hotel industry's largest brands also have closed offices and suspended further development in the country, while also focusing on providing humanitarian aid to those affected. “Seeing the news – images and videos of Ukrainian people in bomb shelters, fleeing their homes, and crowding train stations to get to safety – is incredibly upsetting,” AAHOA Chair Vinay Patel said in a statement. "It’s in times of need and suffering that our industry can really make an impact. A new initiative, #HospitalityHelps, has the single goal of providing temporary hotel accommodation to Ukrainian residents who are forced to leave their homes as a result of the war. ... AAHOA Members continue to pray for the strong, brave people of Ukraine and will continue providing any help possible as the situation progresses."
United Insurance Agencies
Charter Communications Operating, LLC
Red Roof Inn
Ascentium Capital , LLC
Events and Happenings
  
Once the 2022 AAHOA Convention & Trade Show is in the books, we will plunge full speed ahead into our 2022 Charity Golf Tournaments and Regional Conference & Trade Show schedules. Our Charity Golf Tournaments serve as an important component of advancing our mission through community engagement. Our Regional Conferences & Trade Shows are the best way for you to network and connect with local hoteliers, industry professionals, and vendors from the hospitality industry, and we have an exciting new lineup for 2022! Save the dates and join us at one or more of these events!
  
AAHOA will soon be releasing its full 2022 events schedule. In the meantime, check the lineup below for an event in your area. (All times are local.)
 
 
dormakaba, Inc.
AAHOA Education
  
We've added three new webcasts to our lineup! The first, A Revolution Is Occurring in Hotel Property Tax Valuation, took a look at the O’Connor Approach, which is changing the way hotels are being taxed. Watch on demand as O’Connor & Associates’ Andrew Choy, Director of National Hotel Tax, and Abraham Tiehl, Director of National Commercial Property give insight into the new revolutionary approach that is proving to reduce hotel property taxes more than ever before. Watch on demand.
 
Other Upcoming Webcasts:
In the Market
  
Truist Securities reports, “Last week’s RevPAR was up against a -15.8% comparable result in 2021 vs. -37.9% in the prior week. On a 3-year run-rate (vs. 2019), RevPAR was -2.8% vs. -3.8% in the prior week’s 3-year run-rate. Beyond the headline stats, we view decent improvement in midweek travel, especially on group occupancy, which had one of the best weekly occupancy results vs. 2019 since COVID that we can recall. Upper upscale in general remains a laggard (high-end individual business travel). So far, we don't see significant impact from events in Ukraine on U.S. weekly demand. Cynically, part of the reason why we have not seen as much impact is because: 1) International inbound demand has been very depressed, so no major "new" demand loss vs. prior weeks; 2) Winter seasonality/the timing of the war did not lead to losing that much theoretical leisure demand including to peak season markets such as coastal Florida; and 3) High-end domestic corporate travel is also coming off a low base. We continue to also note the meaningful ADR growth vs. 2019 that was most evident in luxury (+22%) and in economy/midscale (+8%/+10%, respectively) whereas upscale was flattish last week. Upscale RevPAR: +72.2% y/y and -11.7% over 3 years; upper midscale RevPAR: +51.3% y/y and -3.2% over 3 years.”
 
For more, read the full report here, and read the China and Europe report here.
American Pride Bank
Bayer CropScience, LP
Featured Club Blue Member
  
Ecolab, the global industry leader in hotel cleaning and sanitization, offers preferred pricing to AAHOA Members. Save on laundry, housekeeping, kitchen, pool and spa chemical programs, and more! For more information, please visit the website, then contact Michael Pfister or call 952-852-0926 today!
Featured Platinum/Silver Member
  
As the world's leading provider of electronic locks, in-room safes and energy management solutions, Onity offers a full spectrum of advanced facility management technology. With an integrated range of products and a vast global support network, we provide the power of real solutions and reliable support to maximize the efficiency of your operations today and into the future. Onity locks are simple to program and easy to use, providing dependable protection while keeping lock-related issues to a minimum. For more information, check out the website, then contact Mark Lewitt today.
Featured Member Benefit
  
No Vacancy with Glenn Haussman is the travel industry’s most exciting podcast. It's a fun, fast-paced, genre-bending program that peels back the veneer of the travel business. Click here to subscribe to the No Vacancy Podcast. Follow Glenn on Twitter @TravelingGlenn or visit www.rouse.media.
Astics Inc
Hotel Equities
Industry News
  
According to a recent survey on the most important trends for revenue management in 2022, hoteliers largely indicated that integrated systems and automation are key concerns when best positioning their businesses for recovery and growth.
(Source: Hotel Management Photo credit)
  
More than a year ago, approximately one year into the pandemic, a group of industry leaders made predictions about what the coming year would bring, many of which were remarkably accurate and some of which are still unfolding today.
(Source: HospitalityNet Photo credit)
  
With inflation currently impacting countless aspects of the global economy, hotels are currently seeing a relatively smaller effect as pent-up demand for travel currently outpaces price increases at the pump.
(Source: STR Photo credit)
FARMERS STATE BANK
Today's Hotelier: In Case You Missed It

MARCH ISSUE

The March 2022 issue is out now! In this issue, we explore the road to recovery, including a look at market factors and business choices that can help speed recovery. We also discuss topics such as finding opportunity in a challenging economy, how offering better benefits could knock out your labor woes, utilizing new technologies to help a hotel’s bottom line, and much more.

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