Hotelier Weekly
February 24, 2022
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AAHOA News
  
Lifetime Members, you now have another chance to score complimentary registration for AAHOACON22, set for April 12-15 in Baltimore, MD. We’re less than two months out from the nation’s largest gathering of hotel owners, but you still can secure complimentary registration if you register by 11:59 p.m. Friday, March 4! Our convention boasts leading names in the industry, insights from experts, and the chance to network and make deals on the Trade Show floor. Take advantage of this incredible membership benefit, and register today!
  
Last week, AAHOA and the hospitality industry at large mourned the sudden loss of industry legend Jayanti P. (JP) Rama. JP, the brother of AAHOA Founder HP Rama and AAHOA Past Chair MP Rama, served as AAHOA Chairman (1997-98) and was instrumental in building the association’s membership through awareness campaigns and educational seminars. He also was a big proponent of bringing young hoteliers into the association, recognizing that they were the key to AAHOA continuing to grow and thrive well into the future. To honor his legacy, AAHOA created a video tribute to honor JP’s significant contributions to the hospitality industry and the lasting impact he had on everyone he encountered.
  
Help us build a stronger AAHOA by renewing your hotelier annual membership. If you do so by March 15, you will be eligible to win roundtrip coach airfare to Baltimore and three nights’ accommodations for AAHOACON22.* Renewing your annual membership by March 15 also will contribute to eligibility requirements to vote in the 2022 AAHOA Elections. The voting is electronic this year, so the eligibility requirements have changed. Make sure your voice is heard. Renew today.
*No purchase necessary, subject to official rules. Ends 3/15/2022. Rules apply. Prizes shall not be redeemable for cash and all decisions are final. There is no requirement to register for convention to enter the sweepstakes. Official rules are available at aahoa.com/sweepstakes.
  
Ready to hit the greens and do your best Tiger Woods impression? Well, you'll soon get your chance as AAHOA has released its 2022 Charity Golf Tournaments schedule! This year, we’re again inviting you to join us on some of the nation’s premier golf clubs for a beautiful day of competitive golf as we raise money for worthwhile charities. You’ll have the chance to network with local hoteliers and other industry professionals, all in service to a good cause. So, save the date and plan to join us!
  
AAHOA is excited to welcome new Platinum Partner Access Restoration Services into the fold! Access Restoration Services is an emergency restoration and build company that specializes in property damage resulting from water, fire, storm, and environmental disasters. If you own, manage, or insure property, they are your single-source solution for all restoration needs. With more than 60 years of experience in the property insurance industry, they are dedicated to meeting the needs of insurers, agents, brokers, and most importantly, policyholders.
United Insurance Agencies
Charter Communications Operating, LLC
Red Roof Inn
Ascentium Capital , LLC
Events and Happenings
  
AAHOA will soon be releasing its full 2022 events schedule. In the meantime, check the lineup below for an event in your area. (All times are local.)
dormakaba, Inc.
AAHOA Education
  
What happens when an unexpected, crisis-caused disruption drags on? What do you do when everyone is looking at you, asking, “What do we do? When will it be over? Will we be OK?” Watch on demand as hospitality security and crisis management expert Paul Moxness, Managing Partner, North Point International, shares the keys to maintaining your focus when disaster strikes, information is scarce, and everyone is looking to you for answers.
In the Market
  
Truist Securities reports, “Last week’s RevPAR was up against a -40.6% comparable result in 2021 vs. -47.2% in the prior week. On a 3-year run-rate (vs. 2019), RevPAR was -0.8% vs. -12.9% in the prior week’s 3-year run-rate. Upscale RevPAR: +74.2% y/y and -8.7% over 3 years; Upper Midscale RevPAR: +59.6% y/y and +2.4% over 3 years. There were a few factors at play in last week's lodging results, including a Valentine’s Day calendar shift and a President’s Day calendar shift. (Please see the note link for detail).”
 
For more, read the full report here, and read the China and Europe report here.
Bayer CropScience, LP
Featured Club Blue Member
  
New Orleans-based Gauthier, Murphy & Houghtaling Law has had a leading role in litigation that has shaped the civil landscape in the U.S. for more than 50 years. Their attorneys have extensive experience representing clients in many areas, including business litigation, natural disaster litigation, class actions, insurance disputes, and more and have secured hundreds of billions of dollars (yes, with a "B") in verdicts and settlements for their clients. Check out their website to see how they can help with your legal needs.
Featured Platinum/Silver Member
  
INFINITI HR is a Master Aggregator, The Professional Employer Organization for Hospitality Management© throughout all 50 states. INFINITI HR is recognized for the exceptional ability to support employer standards, mitigate employer risk and liability, while providing superior economies of scale and purchasing power for world-class, mid-range, and economy hotel properties of all sizes. For more information, visit our website, then contact Daniel Mormino today to get started.
Featured Member Benefit
  
Group whole life insurance issued by MassMutual offer for AAHOA Members with special underwriting! Elect up to $250,000 with only a few health questions to determine insurability; no medical exam required! (Must be enrolled through BeneChoice.) Also available to AAHOA Members through BeneChoice – additional benefits for your employees that are made available at no direct cost to you/the owner! To learn more, visit AAHOA.com/lifeinsurance. To schedule an appointment to review your life insurance options, please visit www.calendly.com/aahoa.
Hotel Equities
Industry News
  
We are nearly two full years into the pandemic. In that time, rental properties often enjoyed greater occupancies due to guest preferences for more private accommodations. But, during the same period, hotels typically charged higher rates, showcasing a different strategy from opposite ends of the short-term lodging market.
(Source: PhocusWire Photo credit)
  
Confirming predictions made during the pandemic's early days and casual anecdotal observations throughout, the spread of COVID-19 directly contributed to an increase in contactless check-in options across the industry as hoteliers looked to address labor shortages while easing guest concerns.
(Source: Kiosk Marketplace Photo credit)
  
According to recently released data from STR, hospitality IT spending still lags behind similarly sized industries. But hoteliers are slowly closing the gap by placing an emphasis on using technology to improve the guest experience and streamline operations.
(Source: HospitalityNet. Photo credit)
Today's Hotelier: In Case You Missed It

FEBRUARY ISSUE

The February 2022 issue is out now! This month, we explore labor issues, including a deep dive on workforce shortages, while examining strategies for winning over workers and rebuilding teams. We also discuss topics such as the impacts of inflation on major property-damage claims, attracting travelers with cleanliness, the outlook for the hotel industry this year, and much more.

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