Hotelier Weekly
December 16, 2021

AAHOA News
  
Registration is now open for AAHOACON22! With leading names in the industry, insights from experts you trust, and the chance to network, learn, and make deals on the Trade Show floor, you do not want to miss this year’s event, set for April 12-15 in Baltimore, MD. Lifetime Members, don't forget: If you register by Friday, February 11, you get to attend the convention for FREE. Annual members, if you upgrade by December 31, you will be eligible to participate in the 2022 AAHOA elections without having to worry about eligibility requirements.
 
  
AAHOA President & CEO Ken Greene issued a statement on the devastating tornadoes that swept across the South and Midwest last Friday: " America’s hoteliers are thinking of the families who have lost loved ones, their homes, their businesses, and for the countless souls who remain unaccounted for. We thank our first responders, the National Guard, citizens of Kentucky, and Kentucky Gov. Andy Beshear for their bravery and leadership over the past several days and for their commitment to save as many lives as possible."
Read more about AAHOA relief efforts in the Mid South Region here
  
Recent changes in legislation have made the Employee Retention Credit even more complex, however, it is still available to you. The experts at Club Blue Industry Partner Leyton can help you maximize your return and ensure you are not leaving money on the table. The Employee Retention Credit has been one of the most beneficial tax credits available to hotels that have been financially impacted by COVID-19. But you need to act fast. The ERC is available only temporarily. If your business qualifies, we recommend claiming it as soon as possible. Learn more.
  
In the wake of the ongoing pandemic, developing a budgeting plan for 2022 will be uncharted territory for hoteliers. Doing things as you’ve always done them simply won’t work anymore. To address this need, AAHOA Silver Partner Hotel Effectiveness, in partnership with friend of AAHOA No Vacancy Live, has developed a four-step Labor Perfection Toolkit that is FREE to AAHOA Members. This guide will introduce you to four budgeting building blocks, then help you develop a sample labor budget for specific time periods. The kit also includes tips from industry leaders, including brands, owners, and management companies. Get yours today.
  
Referrals are the most cost-effective way to generate new business, and positive testimonials can improve your bottom line. AAHOA Silver Industry Partner Jacaruso is offering a downloadable resource guide that provides five tips for obtaining the best referrals as well as sample questions to ask guests that will ensure you receive detailed testimonials. This will really help bolster positive feedback that other potential guests are looking for when booking your property. Download it here. 
  
AAHOA is pleased to announce that we have added yet another Silver Partner, Hopsitality International, Inc.! Hospitality International has been offering franchising opportunities for hotels and developers since 1982. They offer national franchise opportunities with approximately 300 hotels located in 36 states, including Canada. Prospective franchisees enjoy a choice of five hotels to best suit their particular market, geographic area, and personal business needs and are not required to look and operate identically. Welcome to the family!
United Insurance Agencies
Karcher North America
Magnuson Worldwide
Ascentium Capital , LLC
Events and Happenings
  
dormakaba, Inc.
Red Roof Inn
AAHOA Education
  
Identifying, hiring, and retaining the right individuals for your business can be demanding as you focus on standing out in a competitive recruiting environment. Recent research also indicates that nearly 2 in 5 hospitality workers might leave their job in the next two months. Watch on demand as Aaron Bruns, Founder, A.L. Bruns and Company, discusses tactical steps and takeaways on how you can improve your retention process. Watch on demand.
In the Market
  
Truist Securities (formerly SunTrust Robinson Humphrey) reports, “Last week’s RevPAR was up against a -57.3% comparable result in 2020 vs. -58.4% in the prior week’s 2-year run-rate. On a 2-year run-rate, RevPAR was -2.7% vs. -9.2% in the prior week’s 2-year run-rate. Upscale RevPAR: +129.4% y/y and -12.5% over 2 years; Upper Midscale RevPAR: +87.2% y/y and +1.9% over 2 years. The calendar shift of Chanukah (started Sunday 11/28/21 vs. prior years Thursday 12/10/20 and Sunday 12/22/19) resulted in a somewhat easier y/y comp. While the Omicron impact to last week's results is difficult to quantify, we are of the belief that the variant will negatively impact corporate, group, and international travel in future weeks. The most recent evidence is a major healthcare conference for San Francisco shifting to virtual in January. Public company executives at our conference last week did not point to any major U.S. cancellations for 1Q22 but anticipated a challenged 1H22 for business travel. The virus situation is obviously fluid and expectations were not particularly bullish. Events that maintain live attendance in early 1Q22 may risk considerable media blowback if there is an outbreak and corporations are also receiving negative media coverage for recent outbreaks at live offices including in NYC.”
 
For more, read the full report here, read the China report here, and read the Europe report here.
Best Buy Business
Featured Club Blue Member
  
New Orleans-based Gauthier, Murphy & Houghtaling Law has had a leading role in litigation that has shaped the civil landscape in the U.S. for more than 50 years. Their attorneys have extensive experience representing clients in many areas, including business litigation, natural disaster litigation, class actions, insurance disputes, and more and have secured hundreds of billions of dollars (yes, with a "B") in verdicts and settlements for their clients. Check out their website to see how they can help with your legal needs.
Featured Platinum/Silver Member
  
With the best technology in the industry, DISH Business delivers a premium entertainment experience for properties of all sizes. EVOLVE by DISH lets your guests cast personal content, watch live TV and access the apps they love – all on your in-room TV. Get DISH to give your guests the entertainment they want at prices you’ll love. Visit the website, then contact Tyler Floyd to start saving today!
Featured Member Benefit
  
Group whole life insurance issued by MassMutual offer for AAHOA Members with special underwriting! Elect up to $250,000 with only a few health questions to determine insurability; no medical exam required! (Must be enrolled through BeneChoice.) Also available to AAHOA Members through BeneChoice – additional benefits for your employees that are made available at no direct cost to you/the owner! To learn more, visit AAHOA.com/lifeinsurance. To schedule an appointment to review your life insurance options, please visit www.calendly.com/aahoa.
Industry News
  
In preparation for, and during, the holiday travel season, many hoteliers are improving and expanding their communication efforts with guests during and ahead of their stay to ensure everyone's expectations are met. 
(Source: Forbes Photo credit)
  
With the curtain soon to draw on 2021 and the holiday travel season serving as a logical endpoint for current trends, hoteliers are looking to the next year to gauge guest preferences and attempt to anticipate changing travel habits.
(Source: Travel Daily Photo credit)
  
As hotels continue to experiment with and perfect contactless guest-facing roles, QR codes are proving to be a versatile resource, offering increased operational efficiency and adaptability.
(Source: HospitalityNet Photo credit)
Today's Hotelier: In Case You Missed It

DECEMBER ISSUE

The December 2021 issue is out now! This month, we take a deep dive on leadership, including an examination of strategies for select-service hotels, while also discussing topics such as the challenges of opening a new hotel during a pandemic, attracting and keeping top talent, bankruptcy changes for cash-strapped hoteliers, and much more.

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